Your lead magnet should detail ways to lose weight. Heres the secret– make these techniques uncomfortable. Or an exercise plan thats adequate to make a professional athlete cry. Make your lead magnet about how to by hand get the same result your software application will offer for them automatically.
Remind them at the end of every chapter that you are there for them if they want to do what so lots of others have currently done, and hire you to compose their book for them while they go about their merry lives.
Lets say youre building a sales funnel to promote a new weight-loss program. Your lead magnet should detail methods to slim down. Heres the secret– make these approaches agonizing. Discouraging. Bothersome. Complicated. Etc
. Maybe you offer them a diet thats tough to follow. Or a workout strategy thats sufficient to make an athlete cry. Whatever.
It should be something that will absolutely finish the job, IF they follow it.
They will not want to, which is the point.
Since then you will conserve the day by providing them the simple option.
Which is, of course, the program you are promoting.
By doing this you get the precise people you desire to enter your funnel (people who wish to slim down) and you prime them to grab your easy option, due to the fact that otherwise it simply seems too challenging.
This works for nearly anything. Do you sell software application? Make your lead magnet about how to by hand get the very same outcome your software application will attend to them immediately.
Do you offer a book writing service? Inform them how to compose a book in distressing, pains-taking over the leading detail. Remind them at the end of every chapter that you are there for them if they desire to do what so numerous others have actually already done, and hire you to compose their book for them while they tackle their merry lives.
You get the idea.
Make your lead magnet handy but unpleasant. Offer them the simple, fast service they really desire.
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