What Is the Line App? All the pieces Manufacturers Have to Know in 2021


The Line app is huge in Japan. Within the 10 years since its launch, Line has change into the main social platform within the nation, with roughly 68% of the inhabitants on the app. Aside from YouTube, no different social community has been in a position to rival Line’s maintain on the Japanese market.

Line began as a cell messaging app, however has since developed right into a “tremendous app” of types, with a mission to change into the “life infrastructure” for its customers.

The app’s portfolio contains all the things from information and social feeds to banking and healthcare companies.

Till just lately, it’s been somewhat too complicated for companies overseas to market on the app. However with its possession eyeing international progress, that’s altering. Official Accounts have been streamlined and extra info is now obtainable in English.

Need to attain the biggest viewers in Japan? Be taught extra concerning the Line app and discover out if it’s an excellent match for your small business.

Obtain the complete Social Traits report to get an in-depth evaluation of the info you could inform your social technique in 2021.

What’s the Line app?

Line is a Japanese social media app. It launched June 2011 in response to the Tōhoku earthquake and tsunami that ravaged Japan three months earlier. The app was created to supply individuals with a dependable line of communication throughout disasters, nevertheless it quickly grew to become an on a regular basis messaging software.

Line is now thought-about a “tremendous app.” Very like China’s WeChat and South Korea’s KakaoTalk, the platform grew from a chat app right into a hub for leisure, social and day-to-day actions. Think about YouTube, Spotify, WhatsApp, Instagram, Reddit, Clubhouse and Uber mixed… after which some.

As media research professor Marc Steinberg put it in a current article: Line is “a Swiss-army-style app that just about does all the things.”

How does the Line app work?

Like different social platforms, on Line, customers can create profiles, join with buddies in non-public or public channels and toggle between a customized timeline and the just lately added discover tab.

Along with publishing posts and movies, individuals may create tales, very like on Instagram and different websites.

Supply: Line

What’s the Line app used for?

What units Line other than different social networks is the vary of options and instruments it gives.

Past cell messaging, voice calls and video calls, Line integrates instruments for banking, procuring and extra. The app additionally centralizes entry to healthcare companies, journey brokers, eating places and retailers, and job boards.

Line additionally doubles as a information aggregator and media streaming service, offering customers with entry to each day articles, greater than 70 million songs, manga, stay movies, video games and rather more.

So, to sum issues up — right here’s a non-exhaustive record of what Line can be utilized for:

Texting
Voice and video calls
Sharing and creating stickers
OpenChat boards and threads
Making funds or sending cash with Line Pay
Ordering meals supply with Line Man
Receiving predictions from Line fortune tellers
Discovering and studying Manga
Consulting with healthcare professionals
Sending presents to buddies with Line Present
Investing in shares or cryptocurrency
Streaming music, stay concert events, sports activities and extra
Watching and speaking with streamers on Line Dwell

line app trending streamers and popular streamsline app trending streamers and popular streams

Supply: Line

Discover the complete record of Line app companies right here.

Who owns the Line app?

Line is a consolidated subsidiary of South Korean Web big Naver and SoftBank Corp. Every firm holds a 50% stake in Line.

In March 2021, Line merged with SoftBank’s affiliate Yahoo! Japan, which was renamed Z Holdings. For its half, Line was renamed A Holdings Company, though it’s nonetheless branded and acknowledged as Line.

The consolidation of Line and Z Holdings forges a big alliance between their mum or dad corporations. Softbank has dedicated to take a position 500 billion Japanese yen ($four.7 billion USD) and rent 5,000 A.I. engineers to make the entity extra aggressive within the international market.

“The combination is predicted to result in a considerable growth of the consumer base, as LINE and Yahoo Japan catered to the so-called ‘10-20 technology’ and ‘40-50 technology,’ respectively,” reads Naver’s 2020 Annual Report.

Line demographics

With 86 million customers throughout the nation, Line would be the greatest social app in Japan, nevertheless it’s well-liked elsewhere, too. Line can be the most well-liked social community in Thailand, the place 21 million tales are posted every single day, receiving 170 million each day views.

In line with Naver’s 2020 Annual Report, Line counts 165 million month-to-month lively customers (MAUs) throughout Japan and Southeast Asia. Globally, that determine rises to 182 million MAUs. Like many different social platforms, Line is blocked in Mainland China the place WeChat reigns unchallenged with 1.2 billion month-to-month lively customers.

line app user demographics by gender, occupation and ageline app user demographics by gender, occupation and age

Supply: Line Enterprise Information 2021

What’s noteworthy about Line’s demographics is how evenly issues break down.

Gender distribution is split proper down the center. Utilization by age group can be regular throughout the board, solely dropping off to 52% at 60 years and up. By way of occupation, the bulk of people that use Line (49.9%) work in an workplace.

Find out how to use Line for enterprise

Questioning the way to use the Line app for your small business? Look no additional.

Open an Official Account

There are greater than three million Official Accounts run by companies on Line in Japan. An Official Account permits your small business to ship as much as 500 focused messages per 30 days, and supplies you with entry to consumer developments and analytics knowledge.

To create an official account:

1. Obtain the LINE Official Account app.

2. Faucet Log in with LINE app or Log in with e-mail.

three. Faucet Create new account.

four. Fill out the shape and faucet Proceed.

5. Faucet Create account.

Official Accounts might be verified upon request.

Enterprise Accounts begin out free after which change to pay-as-you-go (based mostly on the variety of messages despatched) or subscription fashions.

As of March 2021, Premium Accounts aren’t obtainable within the U.S., Singapore, and the EU.

When you’ve created a enterprise account, ensure that to market it. Individuals have a excessive chance of partaking with a enterprise after they’ve adopted it.

popular actions taken after friending business account include reading message sent by businesspopular actions taken after friending business account include reading message sent by business

Supply: Line Enterprise Information

Reap the benefits of profile options

An Official Account on Line grants enterprise entry to a variety of options.

Obtain the complete Social Traits report to get an in-depth evaluation of the info you could inform your social technique in 2021.

Get the complete report now!

All Official Account profiles embody:

Profile image (640 x 640 pixels)
Cowl image (1080 x 878 pixels)
Standing (20 characters)
Web site hyperlink

line Starbucks cardline Starbucks card

Supply: Line

Companies may activate location settings so individuals can discover shops close to them, and arrange chat instruments based on their preferences.

Plugins might be added to incorporate digital loyalty program playing cards, menus or product listings, supply or appointment choices, and extra.

Present customer support and assist

As a messaging app, Line has confirmed to be a key customer support and assist channel for a lot of companies on the platform. Account managers have the choice to show the chat off, arrange automated replies, set up chats with tags and preserve monitoring of buyer historical past and preferences. Line Official Accounts may also be added to group chats.

For a much less fingers on strategy, there are many buyer assist instruments obtainable, together with chatbots by Streamchat Enterprise. These bots can be utilized on Line and Fb Messenger. Additionally they plug proper into the Hootsuite dashboard, so you possibly can handle all buyer queries in a single place.

Hootsuite dashboard customer supportHootsuite dashboard customer support

Supply: Hootsuite

Create promotional Stickers

Stickers are a well-liked characteristic on Line, and companies can get in on the motion by creating their very own.

Intention to design stickers which are good sufficient to make individuals share them of their chats and “pal” your account.

promotional stickers with minimal logospromotional stickers with minimal logos

Supply: Line Sticker Expression Information

Line gives free and for-purchase stickers. To extend their attain, companies can go for Sponsored Stickers, which seem within the “new” and “free” classes of the Sticker Store and might be made obtainable for 90-180 days.

Mission Sponsored Stickers are another choice that, because the title suggests, requires customers to finish a job to entry the sticker.

Direct Stickers are completely distributed by companies and never listed within the Sticker Store.

For extra info, entry Line’s Sticker Expression Information and Sponsored Sticker FAQ.

Provide coupons and promotions

Official Accounts even have the choice to create coupons that may be made obtainable to everybody, followers, or followers and their buddies.

Coupons seem within the promotions part of your profile and might be included in timeline posts and messages all through the app.

Run Line surveys

Line permits Official Accounts to create surveys that may be shared with messages, posts, and different broadcasts throughout the Line app.

You could want to conduct surveys for product suggestions, or just to study extra about your viewers on Line. As an incentive for participation, Line gives the choice to supply “thanks” coupons.

Attempt Line promoting

Line Advertisements provides advertisers entry to a lot of codecs, concentrating on instruments and advert location choices throughout Line’s household of companies.

Be strategic. With so many contact factors obtainable, manufacturers can select to succeed in tailor-made audiences based mostly on location, pursuits and behaviors, and place adverts in extremely related areas.

Sizzler, a Thai steak restaurant, used a mixture of lookalike audiences and placement concentrating on to extend its presence within the supply market. When somebody confirmed curiosity by visiting Sizzler’s profile or web site, they acquired focused promotions and gives.

Sizzler line advertisingSizzler line advertising

Supply: Line

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