In between you and me, people make choices based on emotion– they just do not realize it. So how can you tap into those emotions and get them to click your link or purchase your product? By adding faces to practically whatever you do.
Next time you run a Facebook advertisement, do a test. In one ad, utilize any image you desire, as long as its not a face.
In the other ad, use an intriguing face that reveals the emotion you desire your prospect to feel.
Now notification which one gets more clicks.
Face images, whether theyre illustrations or photos, work not simply on Facebook ads, but also on your sidebar ads, article, social media posts and so forth.
And they work specifically well on all things Facebook and social networks, due to the fact that people are already searching for faces there. Thus your ads and posts will unobtrusively mix right into your customers newsfeed.
The human brain is really wired to try to find and react to facial hints and expressions, far more so than the composed word.
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Individuals love to tell you they are reasonable and rational, which they make choices based upon the realities. But what individuals state and what they do are 2 various things.
In between you and me, people make decisions based on feeling– they simply dont realize it. How can you tap into those emotions and get them to click your link or purchase your product? By including faces to just about everything you do.