Social Media Picture Sizes 2021: Cheat Sheet for Each Community


Social media picture sizes appear to vary consistently.

One second you’ve got the proper cowl web page in your account. The subsequent, it’s been resized, and appears all pixelated and improper.

It doesn’t assist that details about official dimensions and picture sizes are tougher to seek out than a civil dialogue on politics on Fb.

However, it’s not troublesome in the event you seek the advice of this information to social media picture sizes!

Beneath are the newest social media picture dimensions, as of 2021.

Bonus: Get the always-up-to-date social media picture measurement cheat sheet. The free useful resource contains beneficial picture dimensions for each sort of picture on each main community.

Why is it necessary to get social media picture sizes proper?

There’s lots to get proper when your model is creating nice visible content material for social media.

You’ve bought to ensure any pictures you utilize don’t defy copyright legal guidelines. For those who don’t have unique imagery, you’ve bought to seek out high-quality inventory images. And also you’ve bought to determine which instruments on the market may also help elevate your social media pictures.

On prime of that, you’ve bought to get your social media picture sizes proper. And getting that proper is admittedly necessary as a result of:

It avoids pixelation and awkward picture stretching. And avoiding that retains your pictures trying skilled.
Your images can be optimized for every social channel’s feed. This may also help enhance engagement.
It ensures your viewers sees the complete picture. Incorrect sizing might minimize off a few of your model’s messaging.
It may possibly future-proof your content material. Being in-the-know with social media picture sizes now might imply much less work in your model sooner or later, when community change up how pictures show once more.

Plus, manufacturers utilizing the Hootsuite picture editor software can measurement and edit their social media pictures proper within the Composer. When within the Composer, add a picture and click on Edit Picture to launch the software. And it makes cropping and sizing pictures for every particular social channel simple.

Right here’s the way it works:

Instagram picture sizes

Instagram helps horizontally and vertically oriented pictures. It additionally nonetheless helps sq. pictures, which was what the platform was recognized for when it first launched.

This will increase your model’s choices. However it additionally makes picture dimensions somewhat trickier to get proper. Observe these tips to ensure your pictures find yourself trying their greatest.

Instagram profile picture measurement: 320 x 320 pixels

Instagram profile images are saved at 320 x 320 pixels, so be sure that to add a picture that’s least that huge.

Although the size are in a sq. format, Instagram profile images are displayed as a circle. Ensure any parts you need to give attention to within the picture are centered so that they don’t get cropped out.

Instagram picture sizes for feed images:

Panorama: 1080 x 566 pixels
Portrait: 1080 x 1350 pixels
Sq.: 1080 x 1080 pixels
Supported side ratios: Wherever between 1.91:1 and four:5
Really useful picture measurement: Width of 1080 pixels, peak between 566 and 1350 pixels (relying on whether or not the picture is panorama or portrait)

Instagram image sizes for feed photosInstagram image sizes for feed photos

Ideas:

In order for you your pictures to look their greatest on Instagram, purpose to add a picture that’s 1080 pixels large.
If you share an Instagram picture that’s sized over 1080 pixels, Instagram will measurement it right down to 1080 pixels.
For those who share a photograph that has a decision decrease than 320 pixels, Instagram will measurement it as much as 320 pixels.
In case your picture is between 320 and 1080 pixels large, Instagram will preserve that picture at its unique decision, “so long as the picture’s side ratio is between 1.91:1 and four:5 (a peak between 566 and 1350 pixels with a width of 1080 pixels).”
In case your uploaded Instagram picture is a distinct ratio, the platform will robotically crop your picture to suit a supported ratio.

Useful resource: Discover ways to edit Instagram images like a professional.

Instagram picture sizes for thumbnails:

Show measurement: 161 x 161 pixels
Really useful add measurement: 1080 pixels large

Instagram image sizes for thumbnailsInstagram image sizes for thumbnails

Ideas:

Do not forget that Instagram shops variations of those thumbnails which are as giant as 1080 x 1080.
To future-proof your Instagram feed and keep away from pixelation, add pictures which are as giant as potential.

Instagram Tales picture measurement: 1080 x 1920 pixels

Instagram Stories image sizeInstagram Stories image size

Ideas:

That is a side ratio of 9:16.
Importing a picture with a smaller pixel measurement (however the identical side ratio) means the Story will buffer rapidly.
For those who don’t use this ratio, the Story would possibly present with unusual cropping, zooming, or go away giant sections of the display screen clean.
Instagram Reels use this identical sizing.

Useful resource: Take your Instagram Tales to the following stage with these free templates.

Instagram carousel picture sizes:

View this publish on Instagram

A publish shared by Aerie (@aerie)

Panorama: 1080 x 566 pixels
Portrait: 1080 x 1350 pixels
Sq.: 1080 x 1080 pixels
Facet ratio: panorama (1.91:1), sq. (1:1), vertical (four:5)
Really useful picture measurement: Width of 1080 pixels, peak between 566 and 1350 pixels (relying on whether or not the picture is panorama or portrait)

Instagram advertisements picture sizes:

Panorama: 1080 x 566 pixels
Sq.: 1080 x 1080 pixels
Minimal width: 320 pixels
Most width: 1080 pixels
Supported side ratios: Wherever between 1.91:1 and four:5

Instagram ads image sizesInstagram ads image sizes

Ideas:

Bear in mind: Instagram advertisements showing in customers’ feeds can’t have greater than 30 hashtags.
There are additionally suggestions for the variety of characters included in an advert’s main textual content and headline.

Picture sizes for Instagram Tales advertisements: 1080 x 1920 pixels

Image sizes for Instagram Stories adsImage sizes for Instagram Stories ads

Ideas:

Instagram recommends leaving roughly “14% (250 pixels) of the highest and backside of the picture free from textual content and logos” to stop them from being coated.
As of September 2020, Fb and Instagram advertisements are now not penalized if greater than 20% of the advert house is textual content.

Twitter picture sizes

Tweets that embrace pictures persistently get extra click-throughs, extra likes, and extra Retweets than non-image Tweets. In reality, Tweets with visible content material are thrice extra more likely to get engagement.

So, selecting the best pictures and creating nice visible content material for Twitter issues. And, after all, that features getting Twitter picture sizes proper.

Twitter picture sizes for profile images: 400 x 400 (beneficial)

Minimal picture measurement: 200 by 200 pixels
Most file measurement: 2MB

Twitter image sizes for profile photosTwitter image sizes for profile photos

Twitter picture measurement for header images: 1500 x 500 pixels (beneficial)

Twitter image size for header photosTwitter image size for header photos

Ideas:

To future-proof the picture, it’s greatest to make use of the utmost measurement.
Header pictures are cropped to a side ratio of three:1.
Remember the fact that the way in which header pictures show adjustments relying on the monitor and browser getting used.

Twitter pictures sizes for in-stream images: 1024 x 512 pixels (beneficial)

Minimal measurement: 440 x 220 pixels
Really useful side ratio: 16:9
Supported codecs: GIF, JPG and PNG
Most file measurement: As much as 5MB for images and GIFs on cellular. As much as 15MB on the internet.

Twitter images sizes for in-stream photosTwitter images sizes for in-stream photos

Twitter card picture measurement:

Twitter acknowledges when a Tweet features a URL. Twitter then crawls that web site, pulling in content material, together with a Twitter picture for the abstract card. (That is the way it all works, by the way in which.)

Minimal measurement: 120 x 120 pixels
Supported codecs: GIF, JPG, PNG
Most file measurement: 1MB

Twitter card image sizeTwitter card image size

Ideas:

You possibly can check what your Twitter abstract card will appear like and see a preview utilizing the cardboard validator.
There are a number of various Twitter playing cards, so additionally a variety of sizes. In addition to the common abstract playing cards, there are abstract playing cards with giant pictures, app playing cards and participant playing cards.

Twitter picture sizes for fleets: 1080 x 1920 pixels

Ideas:

For now, fleets are mobile-only.

Twitter picture sizes for advertisements:

Single and multi-image tweets: Minimal 600 x 335 pixels, however use bigger pictures for one of the best outcomes.
Web site card picture: 800 x 418 pixels for 1.91:1 side ratio. 800 x 800 for 1:1 side ratio. Max file measurement of 20MB.
App card picture: 800 x 800 pixels for 1:1 side ratio. 800 x 418 pixels for 1.91:1 side ratio. Max file measurement of 3MB.
Carousels: 800 x 800 pixels for 1:1 side ratio. 800 x 418 pixels for 1.91:1 side ratio. Max file measurement of 20MB for 2-6 picture playing cards.
Direct Message card: 800 x 418 pixels for 1.91:1 side ratio. Max file measurement of 3MB.
Dialog card: 800 x 418 pixels for 1.91:1 side ratio. Max file measurement of 3MB.

Useful resource: Discover extra data right here on promote on Twitter.

Fb picture sizes

Fb updates its design and picture dimensions consistently. The most effective technique to future-proof your model’s content material is to at all times add the highest-quality picture you may. Keep on with Fb’s beneficial file codecs for one of the best outcomes.

Fb picture sizes for profile images: 170 x 170 pixels (on most computer systems)

Your Fb profile image will show at 170 x 170 pixels on desktop. However it would show as 128 x 128 pixels on smartphones.

Facebook image sizes for profile photosFacebook image sizes for profile photos

Fb picture sizes for canopy images: 851 x 315 pixels (beneficial)

Show measurement desktop: 820 x 312 pixels
Show measurement smartphone: 640 x 360 pixels
Minimal measurement: 400 x 150 pixels
Excellent file measurement: Lower than 100KB

Facebook image sizes for cover photosFacebook image sizes for cover photos

Ideas

To keep away from any compression or distortion, add a JPG or PNG file.
Use the beneficial pixel sizes for the quickest load occasions.
Profile footage and canopy images with logos or textual content work greatest when uploaded as a PNG file.
Don’t drag to reposition when you’ve uploaded your cowl picture.

Useful resource: Get extra tips about creating nice Fb cowl images.

Fb picture sizes for posts and timeline images:

Fb robotically resizes and codecs your images when they’re uploaded for the timeline to be 500 pixels large and to suit the 1.91:1 side ratio.

However keep away from pixelation or sluggish load occasions by remembering these sizes:

Really useful measurement: 1200 x 630 pixels
Minimal measurement: 600 x 315 pixels

Facebook image sizes for posts and timeline photosFacebook image sizes for posts and timeline photos

Ideas:

If you’re sharing 2-10 pictures in your model’s Fb publish utilizing the carousel show, pictures needs to be 1200 x 1200.
This can be a 1:1 ratio.

Facebook image sizes for posts and timeline photosFacebook image sizes for posts and timeline photos

Fb picture sizes for occasion cowl images: 1200 x 628 pixels (beneficial)

Facebook image sizes for event cover photosFacebook image sizes for event cover photos

Ideas

That is a few 2:1 ratio.
The dimensions of your occasion cowl picture can’t be edited after it’s been added to an occasion.

Fb picture sizes for panorama or 360 images:

Minimal picture measurement: Fb says that it needs to be “30,000 pixels in any dimension, and fewer than 135,000,000 pixels in complete measurement.”
Facet ratio: 2:1

Ideas

Fb robotically acknowledges and processes these pictures primarily based on “camera-specific metadata present in images taken utilizing 360-ready units.”
Recordsdata for these Fb pictures will be as much as 45 MB for JPEGs or 60 MB for PNGs.
Fb recommends utilizing JPEGs for 360 images and guaranteeing information aren’t larger than 30 MB.

Fb picture sizes for Fb Tales: 1080 x 1920 pixels (beneficial)

Facebook image sizes for Facebook StoriesFacebook image sizes for Facebook Stories

Ideas

Fb Tales take up the complete display screen of a telephone. That’s a side ratio of 9:16.
Don’t select a picture with a width smaller than 500 pixels.
For Tales with textual content, contemplate leaving 14% of the highest and backside text-free. (That’s 250 pixels.) That method any call-to-action gained’t be coated by your model’s profile picture or buttons.

Fb picture sizes for advertisements:

Sizes for Fb Feed advertisements: A minimum of 1080 x 1080 pixels. Minimal measurement 600 x 600 pixels. Ratio 1.91:1 to 1:1. Most file measurement of 30 MB.
Sizes for Fb Proper Column advertisements: A minimum of 1080 x 1080 pixels. Minimal measurement 254 x 133 pixels. Ratio 1:1. (Bear in mind: These are a desktop-only advert format.)
Fb picture sizes for Prompt Articles: A minimum of 1080 x 1080 pixels. Ratio 1.91:1 to 1:1. Most file measurement of 30 MB.
Picture sizes for Fb Market advertisements: A minimum of 1080 x 1080 pixels. Ratio 1:1. Most file measurement of 30 MB.
Picture sizes for Fb Search: A minimum of 1080 x 1080 pixels. Minimal measurement 600 x 600 pixels. Ratio 1.91:1 to 1:1. Most file measurement of 30 MB.
Fb picture sizes for Sponsored Messages: A minimum of 1080 x 1080 pixels. Ratio 1.91:1 to 1:1. Most file measurement of 30 MB.
Sizes for Messenger inbox advertisements: A minimum of 1080 x 1080 pixels. Ratio 1:1. Minimal measurement 254 x 133 pixels. Most file measurement of 30 MB.
Sizes for Messenger Tales advertisements: A minimum of 1080 x 1080 pixels. Ratio 9:16. Minimal width of 500 pixels.

Facebook image sizes for adsFacebook image sizes for ads

Useful resource: Right here’s extra data on promote on Fb.

LinkedIn picture sizes

If you use LinkedIn for enterprise — whether or not it’s through your private profile or an organization web page — pairing your LinkedIn updates with pictures has persistently been proven to extend feedback and sharing.

Keep on with the beneficial sizes under for greatest outcomes. And at all times be sure that to have a look at your profile and content material on a number of units earlier than finalizing.

LinkedIn picture sizes for profile images: 400 x 400 pixels or bigger (beneficial)

LinkedIn image sizes for profile photosLinkedIn image sizes for profile photos

Ideas

LinkedIn can accommodate images as much as 7680 x 4320 pixels.
And it might probably deal with information as much as 8MB, so add as giant as you may to future-proof.

LinkedIn picture sizes for profile cowl images: 1584 x 396 pixels (beneficial)

Facet ratio: four:1

LinkedIn image sizes for profile cover photosLinkedIn image sizes for profile cover photos

Ideas

Ensure your file is smaller than 8MB.
Cowl images are cropped in another way on cellular and desktop. Ensure to view your profile on each sorts of show earlier than finalizing.

LinkedIn picture sizes for firm pages:

Firm emblem measurement: 300 x 300 pixels
Web page cowl picture measurement: 1128 x 191 pixels
Life tab fundamental picture measurement: 1128 x 376 pixels
Life tab customized modules picture measurement: 502 x 282 pixels
Life tab firm images picture sizes: 900 x 600 pixels
Sq. emblem: A minimum of 60 x 60 pixels

Ideas

When posting picture updates to your organization web page, be sure that to make use of PNG or JPG pictures.
Use a side ratio of 1.91:1.
1200 x 628 pixel pictures are preferrred.
This LinkedIn picture sizing additionally applies to LinkedIn Showcase pages.

LinkedIn picture sizes for weblog publish hyperlink pictures: 1200 x 627 pixels (beneficial)

LinkedIn image sizes for blog post link imagesLinkedIn image sizes for blog post link images

LinkedIn customized picture measurement for sharing a hyperlink in an replace: 1200 x 627 pixels (beneficial)

LinkedIn custom image size for sharing a link in an updateLinkedIn custom image size for sharing a link in an update

When pasting a URL into an replace, an auto-generated thumbnail picture might seem within the preview if one is out there, together with the article or web site title.

However, you may customise it by clicking the Picture icon under the textual content field and deciding on a photograph out of your pc.

Bonus: Get the always-up-to-date social media picture measurement cheat sheet. The free useful resource contains beneficial picture dimensions for each sort of picture on each main community.

Get the free cheat sheet now!

Ideas:

The picture ought to use a 1.91:1 ratio.
Greater than the minimal of 200 pixels large.
If the picture width is lower than 200 pixels large, it would seem as a thumbnail on the left aspect of the publish.

LinkedIn Tales picture sizes:

Facet ratio: 9:16
Decision: 1080 x 1920 pixels
File sorts: JPEG and PNG

Ideas:

It can save you particular person posts out of your Story inside 24 hours of publishing the LinkedIn Story.
You possibly can share LinkedIn Tales with any of your first-degree connections through LinkedIn Messaging.

LinkedIn picture sizes for advertisements:

Firm emblem measurement for advertisements: 100 x 100 pixels
Highlight advertisements emblem measurement: 100 x 100 pixels
Highlight advertisements customized background picture: 300 x 250 pixels
Sponsored content material pictures: 1200 x 627 pixels (1.91:1 side ratio)
Sponsored content material carousel pictures: 1080 x 1080 pixels (1:1 side ratio)

LinkedIn image sizes for adsLinkedIn image sizes for ads

Pinterest picture sizes

Pinterest picture measurement for profile picture: 165 x 165 pixels (beneficial)

Pinterest image size for profile photoPinterest image size for profile photo

Ideas

Do not forget that your profile picture can be displayed as a circle.

Pinterest picture measurement for profile cowl picture: 800 x 450 pixels (at minimal)

Ideas

Attempt to keep away from inserting a portrait picture into the duvet picture spot.
As a substitute, use a panorama picture with a 16:9 side ratio.

Pinterest picture sizes for Pins:

Pinterest image sizes for PinsPinterest image sizes for Pins

Facet ratio: 2:three (beneficial)
Sq. pins: 1000 x 1000 pixels
Really useful measurement: 1000 x 1500 pixels
Max file measurement: 20MB

Ideas

Retaining the two:three side ratio ensures your model’s viewers sees all of the picture’s particulars on their feed.
On the feed, Pins are displayed with a hard and fast width of 236 pixels.
If you wish to create Pins with a distinct side ratio, know that Pinterest crops pictures from the underside.
Each PNG and JPEG information are accepted.

Pinterest picture sizes for collections Pins:

Facet ratio: 1:1 (beneficial) or 2:three
Really useful measurement: 1000 x 1000 pixels or 1000 x 1500 pixels
Max file measurement: 10MB

Ideas

This format seems as one fundamental picture, above three smaller pictures.
All pictures should have the identical side ratio.
Collections seem in feeds on cellular units.
Each PNG and JPEG information are accepted.
Collections will also be an advert format on Pinterest.

Pinterest picture measurement for Story Pins:

Facet ratio: 9:16
Really useful measurement: 1080 x 1920 pixels
Max file measurement: 20MB

Pinterest picture sizes for advertisements and carousels:

App set up advertisements: Identical specs as commonplace Pins. A 2:three side ratio is beneficial. 1000 x 1500 pixels beneficial.
Carousel Pins and advertisements: A side ratio of both 1:1 or 2:three. 1000 x 1500 pixels or 1000 x 1000 pixels beneficial. As much as 5 pictures will be included in a carousel.
Buying advertisements: Identical specs as commonplace Pins. A 2:three side ratio is beneficial. 1000 x 1500 pixels beneficial.

Pinterest image sizes for ads and carouselsPinterest image sizes for ads and carousels

Useful resource: Get some recommendation on use Pinterest for enterprise.

Tumblr picture sizes

Tumblr profile picture measurement:

Really useful measurement: 128 x 128 pixels
Minimal measurement and avatar: 64 x 64 pixels

Tumblr profile photo sizeTumblr profile photo size

Tumblr banner measurement:

Really useful measurement: 3000 x 1055 pixels
Minimal measurement: 640 x 360 pixels

Dashboard view picture:

Minimal measurement: 500 x 750 pixels
Most measurement: 1280 x 1920 pixels

Tumblr dashboard view imageTumblr dashboard view image

Tumblr picture set:

One picture: every picture 500 pixels large
Two pictures: every picture 245 pixels large
Three pictures: every picture 160 pixels large

Tumblr photo setTumblr photo set

Tumblr pictures in a shared hyperlink or textual content publish:

The thumbnail picture in a hyperlink will show at 130 x 130 pixels.
Photos in a textual content publish show at a width of 125 pixels, however broaden when clicked on.

Tumblr images in a shared link or text postTumblr images in a shared link or text post

Tumblr audio publish picture measurement: 169 x 169 pixels

Tumblr audio post image sizeTumblr audio post image size

Tumblr advertisements picture measurement: 1280 x 1920 pixels (beneficial)

Snapchat picture sizes

Snapchat advertisements picture measurement: 1080 x 1920 pixels (at minimal)

Facet ratio: 9:16
File sort: JPEG or PNG
Most file measurement: 5MB

Snapchat ads image sizeSnapchat ads image size

Snapchat Geofilter picture measurement: 1080 x 1920 (at minimal)

Facet ratio: 9:16
File sort: JPEG or PNG
Most file measurement: 5MB

Useful resource: Create a Customized Snapchat Geofilter

YouTube picture sizes

YouTube profile picture measurement: 800 x 800 pixels (beneficial)

YouTube profile photo sizeYouTube profile photo size

Ideas

Ensure the main target of your picture is centered for greatest outcomes.
Recordsdata needs to be JPEG, GIF, BMP or PNG. Animated GIFs gained’t work.
Pictures will render at 98 x 98 pixels.

YouTube banner picture measurement: 2048 x 1152 pixels (at minimal)

Facet ratio: 16:9
Minimal space for textual content and logos with out being minimize off: 1235 x 338 pixels
Most file measurement: 6MB

YouTube banner image sizeYouTube banner image size

Useful resource: make one of the best YouTube channel artwork (plus 5 free templates).

YouTube video measurement: 1280 x 720 pixels (at minimal)

YouTube video sizeYouTube video size

Ideas

YouTube recommends that movies meant on the market or rental have a better pixel depend: 1920 x 1080 pixels.
YouTube requires movies to be 1280 x 720 pixels so as to meet HD requirements.
This can be a 16:9 side ratio.

TikTok picture sizes

TikTok profile picture measurement: 20 x 20 pixels (minimal measurement to add)

TikTok profile photo sizeTikTok profile photo size

Ideas

Whereas 20 x 20 is the minimal add measurement, add a better high quality picture for future-proofing.

TikTok video measurement: 1080 x 1920

TikTok video sizeTikTok video size

Ideas

The perfect side ratio for Tik Tok movies is 1:1 or 9:16.

Now, as an alternative of guessing which social media picture sizes would possibly work greatest, you’ve got a information to assist. Maintain this useful and your model’s social media pictures will proceed trying nice, even with community updates!

Don’t really feel like memorizing all this data? Simply resize your social media pictures for publication via Hootsuite Compose, which incorporates up-to-date picture dimensions for each social community.

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