Im going to utilize the internet marketing niche as our example to discuss this method, however keep in mind this could work similarly well in other niches, too.
Consider this: When people have a particular problem thats driving them crazy, theyll do practically anything to repair that problem NOW.
A bride has an acne outbreak the day before her wedding event – – what would not she do to fix her issue?
A lady remains in immediate risk of losing her job– what wouldnt she do to persuade her employer not to fire her?
Parents are losing their kid to alcohol– what wouldnt they do to save their kid?
Their need is terrific and immediate. Do you think they might pay to find the option? Naturally. Do you believe they would enter their e-mail address into an opt-in form to get the solution? You bet they would!
So how do we use this knowledge in a specific niche such as online marketing? Simple: If you focus on blogs and forums, youll notice theres constantly some sort of online marketing crisis.
Google just altered how they rank sites, and now thousands of online marketers are losing lots of money. Believe they might like the option?
Paypal is all of a sudden taking accounts without caution and freezing the funds. Would the account owners like an answer on how to thaw their accounts? Would everyone else like to know how NOT to get their accounts frozen? You bet.
Facebook just changed (fill in the blank) and now online marketers are not able to (fill in the blank) or perhaps theyre prohibited, or …
Aweber just did the unthinkable, and marketers all over are going nuts.
XYZ hosting website just got hacked, big time. Sites are down and backups are missing– what to do?
The list goes on and on. Keep tabs on the online forums and youll discover a brand-new crisis each month and frequently every week.
As youve most likely already guessed, your lead magnet is going to use the solution to the current marketing crisis. When you have the response they frantically want NOW, just imagine how quick online marketers will provide you their e-mail address.
About now youre asking, “But how am I going to find the service when they cant?”.
Excellent old-fashioned research study, thats how.
Go to the aid sections of the sites associated with the most recent crisis and discover whatever you can. If possible, call the site and ask all the concerns you require to ask. Strike the chatrooms and forums and obtain all the practical information that is readily available. If you find an expert who knows what s/hes discussing, do a quick phone interview.
Timing is whatever on this, and you have actually got to act fast. If the crisis hits on Monday, preferably you want your lead magnet up no later than Tuesday to make the most of the tsunami of brand-new leads youre going to get.
And by the way, when youve got the service everyone is frantically looking for, what does that make you? Do you believe people will open and read your future emails?
Now heres the trick to getting your squeeze page in front of as a lot of these online marketers as possible:.
Contract out people to seek threads and forums where marketers are speaking about this issue. Thats where you desire a link to your solution if someone is looking for help. Have your outsourcers publish a link to your squeeze page using them the response they look for.
Yes, its that simple.
Oftentimes that thread and even your post providing your lead magnet will end up on page among Google for that particular search.
And heres the finest part– your opt-in rate will be sky high. It will practically definitely top any squeeze page you presently have.
One more thing– if you want to take this just one step further, it can blow large open.
Get podcasters to interview you, and do guest posts on as lots of blog sites as possible.
Think of it– this issue is all over the internet marketing neighborhood. What podcaster or blog site owner does not desire to have someone with the solution to use their listeners and readers?
Just one post on a significant blog site or podcast can result in a thousand subscribers in 48 hours.
Remember to place your service not simply as the response to the problem, but also as the method to AVOID the issue for all those who arent already experiencing it. This way youll have the ability to grab not just the marketers looking for a solution, however likewise everybody else who wishes to avoid this headache.
Wealth likes speed. Now go find the most current crisis, research the option and begin constructing that list.
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Do you think they might pay to discover the option? Do you believe they would enter their e-mail address into an opt-in kind to get the service? And by the way, when youve got the option everybody is desperately looking for, what does that make you? Contract out individuals to browse out forums and threads where online marketers are talking about this issue. If somebody is looking for assistance, thats where you want a link to your solution.