You might think this is getting rather fussy, however Ive discovered it flat out works.
People arent all that logical. Theyre not good at math, either. While you and I understand its only a lousy penny, somewhere in their brain they are viewing one price as being ten bucks and the other costs as 9 bucks.
When marketing anything with a price, lower the left-hand part of the price and test it versus your initial rate.
If youre currently offering your ebook for $10.00, lower the price to $9.99. Yes, I know its only a cent, but look at the left side of those two numbers– 10 versus 9.
People arent all that sensible. Theyre not great at mathematics, either. While you and I know its only a poor penny, somewhere in their brain they are perceiving one cost as being 10 dollars and the other costs as 9 bucks.
Attempt it. Youre going to be pleasantly shocked at the boost in sales.
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