One of the things we hear all the time is that we need to prevent glossy object syndrome and focus on what were doing. And theyre absolutely. Nothing beats focus and work for getting something done. That said, Im going to make a case for the trend bandwagon– however not the case you might expect.
Basic– every time a new social media platform becomes popular, or a new marketing technique is the most current rage, it ends up being a marketing fad. See if you can make it work, and if so, how well.
Honestly just about every one of the latest greatest marketing strategies does undoubtedly work. If the method does not do what it states it will do, dont make the item.
That said, Im going to make a case for the fad bandwagon– however not the case you might expect.
What do I indicate by a fad or trend?
Simple– each time a brand-new social media platform becomes popular, or a brand-new marketing method is the most current rage, it becomes a marketing trend. Everybody is speaking about it. Some people are doing it. And a couple of individuals are making money from it like crazy. These are the online marketers who are developing and selling the items to feed the fad frenzy. And they are making a killing.
The reality is, you can do the very same if you pick to, without sacrificing your focus on your main objectives. Heres how:
Not in a super-serious, set-everything-else-aside method, however merely as something you do for fun to see if it works. See if you can make it work, and if so, how well.
Frankly practically each of the current biggest marketing methods does indeed work. Its just a concern of do they provide a high adequate return for the time and effort included. Outsource the experiment and have somebody do it for you if youre short on time. Keep close tabs on the steps involved and the results accomplished.
Record it on video or compose it up in a pdf with screenshots if you have success. And offer it as a product.
Thats right– Im going to tell you what a lot of big marketers already understand but frankly dont talk about– provide individuals what they want.
These items on the latest greatest marketing methods offer like hotcakes. And the people who produced these courses are making bank.
Now to be clear: Do not use something that you havent proven works. If the method doesnt do what it says it will do, dont make the product.
Exploring with brand-new marketing methods can be a blast. And now and then youll stumble upon a new system or method that you desire to contribute to your own marketing arsenal on a long-term basis. Think about this screening of marketing strategies as a pastime that can pay off handsomely.
Its a win-win-win due to the fact that:
— You make a new item with proven results that sells like hotcakes.
— Customers get to purchase precisely what they want, and you can feel excellent about selling it to them because you KNOW for a truth it works (you tried it!).
— And often you learn a very valuable brand-new ability for your own business.
Yes, if youre interested and if it wont interfere with your primary business, by all indicates jump on the next new shiny things and see where it takes you!