Instagram Video: Greatest Practices and Instruments for Creating Partaking Content material

Instagram video is on the market in 5 codecs: Reels, Stay, IGTV, Tales, and in-feed video posts.

The explosion of video throughout the platform is so much to juggle. But it surely’s additionally created new methods for entrepreneurs to inform tales and attain their viewers.

Which Instagram video format is correct on your model? There could also be a spot in your social media technique for all of them. Or perhaps you’ll resolve simply to give attention to a pair. Learn our information to be taught concerning the options, specs, and finest practices for each sort.

Plus, we’ve rounded up instruments that make juggling Instagram video a little bit bit simpler.

Bonus: Unlock our free, customizable Instagram storyboard template to save lots of time and plan all of your Tales content material prematurely.

Varieties of Instagram video

Right here’s a breakdown of the completely different Instagram video codecs.

Instagram Tales

Impressed by Snapchat, Instagram Tales are 15-second movies that disappear after 24 hours.

Tales will be recorded by swiping proper from the house display screen, or by tapping the plus icon and choosing Tales. They can be uploaded from the Picture Library.

Expired Tales will be saved to the Highlights part of an individual’s profile, positioned above the grid.

Supply: Instagram

Interactive components equivalent to filters, emojis, tags, and stickers will be added to every Story. A number of manufacturers—some 4 million each month by Instagram’s depend—have discovered novel methods to make use of these options, from “this or that” polls to Q&As and product tags.

Tales are additionally one of many uncommon locations on Instagram that accounts can publish hyperlinks. (Solely accounts which are verified or have 10,000+ followers have entry to this function.) For manufacturers, it’s a big solution to drive natural leads and conversions. Greater than 50% of individuals polled by Fb say they’ve visited a model’s web site after seeing a Story.

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Regardless of their ephemerality, Tales are in style.

Their location on the high of the house feed might have one thing to do with it. The offhand nature of the disappearing format—faraway from aesthetic pressures of the feed, is probably going one other issue.

Greater than 500 million folks watch Tales day-after-day, and 58% of individuals surveyed by Fb say Tales have piqued their curiosity in a model or product.

Useful resource: Learn to use Instagram Tales to construct your viewers.

Instagram feed video

In-feed video is the unique Instagram video format on the app. Video posts are added the identical method photos are posted: utilizing Instagram’s built-in digicam or importing from a Picture Library.

In-feed video should be three-60 seconds in size, which implies Boomerangs and GIFs fall into this class, too.

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Like a picture publish, an Instagram video publish can embody a filter, location, caption, in addition to consumer, location, and product tags. As soon as posted, folks can interact with likes, feedback, and sharing public movies in Tales and direct messages.

On folks’s profiles, video posts are labeled with a camcorder icon within the higher proper nook.

Instagram Stay

Instagram Stay lets folks video stream from the built-in digicam. With issues going distant this 12 months, manufacturers have used Instagram Stay to host workshops, interviews, and extra, resulting in a 70% enhance in views between February and March.

Stay broadcasts are began by swiping proper or tapping the plus icon and toggling to Stay. Stay streams can last as long as 4 hours and will be hosted by one or two accounts. When an account goes stay, they seem on the entrance of the Tales bar with a Stay icon. As soon as completed, Instagram Stay movies will be saved to IGTV or shared for 30 days earlier than they’re deleted.

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The variety of viewers watching a stay stream seems on the high of the display screen, and other people can interact by including feedback or emoji reactions. Viewers can even buy badges in order that coronary heart icons seem beside their title within the feedback. Instagram Stay hosts can pin feedback, flip feedback off, or arrange key phrase filters to reasonable feedback.

Stay Purchasing options let companies tag related merchandise in order that they seem on the backside of the display screen. Instagram Stay additionally helps donations, so nonprofits on social media and creators can use this medium for fundraising.

Useful resource: How one can use Instagram Stay to develop and have interaction your followers.

IGTV (Instagram TV)

IGTV is Instagram’s format for in-feed video longer than one minute, stretching as much as 60 minutes. In contrast to shorter, in-feed video posts, IGTV should be pre-recorded and uploaded from the digicam roll.

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Earlier than posting an IGTV video, creators have the choice so as to add the video to a collection and add a canopy photograph. Creators can publish a 15-second preview to their feed (and the house feed), or elect to not. Both method, all IGTV movies seem in a devoted tab on a consumer’s profile the place they are often sorted by collection.

IGTV movies are given further actual property and a devoted part within the Discover tab. Movies autoplay wherever they seem, and queue up one after one other. Individuals who watch IGTV movies can interact within the common methods, with likes, feedback, saves, and shares.

Useful resource: How one can use IGTV: The Full Information for Entrepreneurs.


Reels is Instagram’s newest video format. Impressed by TikTok, these 15-30 second clips will be created with Instagram’s digicam or uploaded from the Picture Library.

Recording results embody timed textual content, AR filters, inexperienced display screen mode, timer and velocity controls, and entry to an audio library.


Supply: Instagram

Reels document in vertical portrait mode (9:16) and are displayed in customers’ feeds, the Reels tab, and a devoted profile tab.

Like feed movies, Reels can embody captions, hashtags, and most lately, product tags. Folks can interact with Reels by liking, commenting, or sharing them in Tales and direct messages.

Useful resource: Every part it’s worthwhile to find out about Instagram Reels.

Instagram video specs

Listed here are the dimensions and format specs for every sort of Instagram video.

Instagram Tales specs

Tales take up the complete cellular display screen and are tailor-made to the machine. For that cause, actual specs fluctuate. These are the beneficial specs:

Size: As much as 15 seconds (longer movies will be clipped into a number of Tales)
Really helpful measurement: Add the best decision video out there that meets file measurement and ratio limits.
Most video file measurement : 30MB
Really helpful file sort: .MP4 or .MOV format
Ratios: 9:16 and 16:9 to four:5
Minimal width : 500 pixels
Minimal side ratio : 400 x 500
Most side ratio : 191 x 100 or 90 x 160
H.264 compression beneficial
Sq. pixels, fastened body charge, progressive scan, and stereo AAC audio compression at 128+ kbps

Tip: Maintain about 14% (~250 pixels) of the highest and backside of the video free from important content material. On this space, it might be obstructed by the profile photograph or name to motion.

Instagram feed video specs

Size: three to 60 seconds
Really helpful measurement: Add the best decision video out there that meets file measurement and ratio limits.
Really helpful file sort: .MP4 or .MOV format
Most file measurement 30MB
Most body charge 30fps
Minimal width: 500 pixels.
H.264 compression beneficial
Sq. pixels, fastened body charge, progressive scan, and stereo AAC audio compression at 128kbps+

Instagram Stay specs

Instagram Stay broadcasts can solely be recorded from the digicam app. Specs are just like Instagram Tales. Earlier than going stay, ensure that you have got a dependable and quick Web connection.

IGTV specs

Minimal size: 60 seconds
Most size: 15 minutes when importing by way of cellular and 60 minutes when importing from the net
File sort: MP4 file format (required)
Vertical video side ratio: 9:16
Horizontal video side ratio: 16:9
Minimal decision:720 pixels
Minimal body charge: 30 frames per second
Most file measurement (for movies 10 minutes or much less): 650MB
Most file measurement (for movies as much as 60 minutes): three.6GB

Really helpful cowl photograph measurement: 420px by 654px (1:1.55 ratio)

Instagram video finest practices

Each Instagram video format is completely different, however these finest practices apply to all of them.

Create for cellular

Nearly all of folks view Instagram video on cellular, which implies it’s finest to shoot in vertical orientation. Most individuals intuitively use portrait or selfie mode after they document with their telephones. However for many who plan to make use of a digicam and add a video, that is one thing to remember.

create videos for mobile orientationcreate videos for mobile orientation

Supply: Instagram

In fact, there are some exceptions. For longer IGTV content material, horizontal video could also be a greater match.

Viewers can tilt their cellphone sideways for a full-screen viewing expertise. Panorama video can be uploaded to Tales and in-feed, however with out the lean impact.

Begin with a hook

As a normal rule, you have got three seconds to cease thumbs from scrolling previous your Instagram video. Or leaving your Instagram Story. Give folks a cause to maintain watching. Whether or not it’s arresting visuals or a teaser of what’s to return, discover a solution to provide immediate attraction.

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Don’t underestimate the significance of a caption both. If the video doesn’t seize somebody’s consideration, the caption is your second likelihood.

Present worth

To maintain a viewer’s consideration it’s worthwhile to present some type of worth. Your pitch might be sheer leisure worth—like comedian reduction, charming dialog, or your magnetic character. Or you would impart ideas and methods, how-to’s and workshops, or thought-provoking data.

Your worth proposition ought to be clear and easy. Earlier than getting down to create a video, fill within the clean: When somebody watches this video, they may _______. The reply might vary from “snigger out loud” to “discover ways to make snowman-wiches.” No matter you land on, it ought to be clear to viewers upfront.

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In case you ship in your promise, you’ll doubtless see extra views, engagement, and shares.

Use sound and captions

In keeping with Instagram, 60% of individuals watch Tales with sound on. But it surely’s well-known that there are various causes folks might watch your video with hold forth, together with context and listening to impairments.

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Use sound to boost your video, and embody captions to make your video accessible. IGTV has the choice to make use of computerized video captions, and timed-text will be manually added to Instagram Tales and Reels. To avoid wasting time, instruments like Clipomatic robotically add captions to your video.

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Publish often

One of the simplest ways to construct an viewers is to publish often. That’s very true in the case of long-formats like Instagram Stay and IGTV.

Create and share a schedule along with your viewers in order that they know when to count on your subsequent Instagram Stay. Or develop an IGTV collection that your followers can often sit up for and tune in to. Make the most of scheduling instruments like Hootsuite to ensure your posts are revealed on time.

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Attempt to publish when your followers or most on-line. Verify your analytics and seek the advice of our analysis to find out when that’s. Needless to say your schedule is not going to work for everybody. So make certain your Instagram movies stay accessible. Save Instagram Stay movies to IGTV and share new IGTV episodes broadly so folks don’t miss them.

Bonus: Unlock our free, customizable Instagram storyboard template to save lots of time and plan all of your Tales content material prematurely.

Get the template now!

Tip: Create a countdown sticker in an Instagram Story to construct anticipation for an Instagram Stay or IGTV premiere.

Cross-promote your movies

There are many methods to spice up the discoverability of movies. Use trending hashtags, geotags, tag related accounts. Add in style stickers to your Story. And naturally you possibly can at all times inject some advert .

When you’ve checked all of these packing containers, plan cross-promote your Instagram movies earlier than and after you’ve posted. Share your movies to Instagram Tales. Tease an upcoming Instagram Stay on Twitter. Pin your movies on Pinterest.

Not solely will this enhance the view depend, it drives engagement on different platforms, too—making the hassle you set in to creating the video all of the extra worthwhile.

No caption wanted.

Simply seize a glass and tune in.

December 15th 4pm PT / 7pm ET
On Instagram Stay

🔥🔥 @maryjblige @TheWineMVP

— Will Blackmon

🍷🍷 (@WillBlackmon) December 14, 2020

Instagram video apps

You’ve bought your tripod and your ring gentle able to go. Now attempt these Instagram video apps to good your content material.


Use Canva to robotically measurement Instagram movies for you, add interactive components, and make the most of the app’s photograph and audio library.

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Hootsuite’s collaborative platform is good for content material that requires teamwork and approvals. You can too handle all of your video materials with Hootsuite’s content material library.

Then, use the planner to pinpoint publication, plan manufacturing, and spot holes in your content material calendar. And keep away from lags whereas posting a narrative with a number of components with the scheduling instruments.

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Clipomatic is the popular method so as to add stay captions to social video by various excessive profile customers, embody U.S. Consultant Alexandria Ocasio-Cortez and Queer Eye’s Karamo Brown. Caption as you communicate, or add captions to pre-recorded video. The captioning software is on the market in additional than 30 languages, and textual content will be edited and customised earlier than posting.

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Apple Clips

Apple’s video editor enables you to slice and cube movies as you see match earlier than sharing it to Instagram. The app additionally features a vary of filters, particular results, and graphics. Like Clipomatic, it additionally enables you to add stay subtitles and textual content to your movies.

Adobe Premiere Rush

Adobe Premiere Rush is included with as a part of the Artistic Cloud All Apps plan and with Premiere Professional. So for those who’re already a buyer, this app gives a slew of instruments and options for social video. Along with stuntworthy particular results, the app retains its audio library recent with customized recordings.

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Lumen5 is a video creator that helps companies flip their weblog posts into partaking social video. The AI-powered video app pulls photos and phrases right into a storyboard manufacturers can edit and tailor to every platform.

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If you need in on the video motion, however solely have audio and textual content to work with, Headliner is for you. Initially made to assist promote podcasts, the app is utilized by Wondery, BBC, CNN and different platforms use Headliner to transcribe audio clips into shareable, animated movies.

Develop your Instagram presence utilizing Hootsuite. From a single dashboard you possibly can schedule and publish posts and Tales on to Instagram, interact your viewers, measure efficiency, and run all of your different social media profiles. Strive it free immediately.

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Simply create, analyze, and schedule Instagram posts with Hootsuite. Save time and get outcomes.

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