How you can Create a Social Media Report (Features a Free Template)

Digital advertising and marketing produces a ton of knowledge. A social media report is one of the simplest ways to trace and analyze that knowledge so you possibly can be taught out of your efforts and show your social media ROI

Analysis from Google and Forrester discovered half of entrepreneurs are struggling to handle their knowledge. A social media report may also help.

On this put up, we’ll have a look at: 

what knowledge it is best to embrace in your social media report
the place to search out that knowledge
easy methods to current your knowledge successfully to numerous stakeholders. 

Bonus: Get a free social media report template to simply and successfully current your social media efficiency to key stakeholders.

What’s a social media report?

A social media report is a doc that presents and tracks related knowledge about your social media actions

It may be something from a bare-bones itemizing of numbers in a spreadsheet to a spiffy slide presentation full of evaluation. All of it is dependent upon the aim of your report and who your viewers might be. 

You would possibly must make a number of stories to go well with totally different audiences or targets.

How you can create a social media report

When excited about easy methods to create your social media report, ask your self the next questions:

Who’s your target market?

Is that this report meant in your boss, your advertising and marketing crew or VPs? 

Deal with what’s necessary to every viewers, as an alternative of forcing everybody to dig by means of a common report to search out what’s related to their jobs. The upper up you go in your organization, the extra concise your report must be.

What data is most related on this context?

Social media may also help drive consciousness, gross sales, leads, engagement—the listing goes on. 

Make sure that to remain laser-focused on the social media KPIs and metrics that matter most to what you are promoting — and the stakeholders you’re reporting to. Don’t get slowed down by reporting on extra stats until you discover a serious spike or one thing noteworthy.

What your social media report ought to embrace

Your social media report ought to look good and be simple to observe. There’s no must go overboard with intense formatting or pointless particulars. It’s finest to let your knowledge inform the story. 

Here’s a fundamental define to get you began. To make issues simple for you, we’ve put all of this right into a free social media report template, which you’ll obtain under. 

Be happy to combine and match the sections to create a customized social media reporting instrument that works in your meant viewers and desires.


Begin your social media report with a fast abstract, together with your:

success metrics

This supplies context so your readers perceive what to anticipate in the remainder of the report.

Success snapshot

Subsequent, present a fast snapshot of your social efficiency. 

Relying on the targets of your report, it’d describe a particular marketing campaign, or month-to-month or weekly efficiency. 

For instance, you would possibly need to listing high-level knowledge like: 

whole new followers
whole engagements
whole web site visitors 

That is only a fast overview of an important outcomes. You’ll get into the small print within the subsequent part.

Information monitoring

This part is all in regards to the numbers. For context, it’s a good suggestion to begin with some earlier outcomes. 

In case you’re reporting on a marketing campaign, look for the same previous marketing campaign to match what you achieved. 

In case you’re creating an everyday weekly or month-to-month report, observe your outcomes in comparison with the earlier a number of weeks or months. This lets you see ongoing traits. You can additionally examine your outcomes to the identical interval from the earlier 12 months, to account for any seasonal traits. 

The particular knowledge to incorporate in your social media advertising and marketing report will rely on the targets and associated metrics you’re monitoring. Listed here are among the commonest numbers to incorporate for every social community:

Variety of posts
Web followers acquire or loss
Variety of likes
Put up attain
Variety of feedback
Variety of shares
Variety of web page/profile views
Variety of clicks on put up hyperlinks
Variety of clicks on the hyperlink in your bio
Variety of story views
Variety of video views
High performing put up(s)

As well as, you could need to report on the next total knowledge:

Variety of leads generated
Variety of conversions
Whole income generated
Whole spend (on social advertisements)
Social share of voice
Social sentiment

After all, you possibly can embrace far more knowledge if it’s related to your targets. For a full breakdown of all of the numbers you would possibly need to embrace in your social media enterprise report, try our put up on social media metrics that basically matter.

Different standout outcomes

Generally numbers don’t totally seize the outcomes of a marketing campaign. Perhaps you made contact with a key social media influencer for the primary time. Or possibly a very compelling overview got here in by means of social that you simply’ll be capable to use in future advertising and marketing campaigns.

Embrace room in your social media report back to share all types of success which are related to your targets.


That is the place you transcend merely reporting the numbers and analyze what the info truly means.

For instance, quite than merely reporting the variety of engagements, you would possibly need to analyze the variety of engagements per put up or follower. This method might show you how to determine varieties of content material that work finest along with your viewers. 

And quite than merely reporting the variety of clicks you drove to your web site, you would possibly need to analyze how a lot of your whole web site visitors is coming from social campaigns.

Once more, make certain to supply context by evaluating your outcomes to earlier campaigns, or to what you understand about competitor campaigns.

In case you can, attempt to decide why you bought the outcomes you probably did. The information are attention-grabbing, certain, however the causes behind the info are what may also help you tweak your technique and set significant social media targets.


Finish your report by summarizing what you discovered. Embrace a piece outlining how these classes will assist information your future technique.

Social media report template

We’ve created a social media report instance template you should utilize to verify your report appears to be like good and hits all an important areas of knowledge and evaluation. 

Bonus: Get a free social media report template to simply and successfully current your social media efficiency to key stakeholders.

When you obtain our free template, observe the directions to customise it.

In case you’d desire to create your personal social media report template, you’ve gotten a few choices. 

In case you’re going to focus totally on numbers, you possibly can create a template in Excel or Google Docs. For stories with extra evaluation, use a spreadsheet to assemble your knowledge, then current it in a doc or slide presentation.

Bonus: Get a free social media report template to simply and successfully current your social media efficiency to key stakeholders.

Get the free template now!

One other nice possibility is to make use of a social media reporting instrument like Hootsuite Analytics to construct customized stories. You’ll then have entry to easy-to-read charts and graphics you possibly can export on to a spreadsheet, PDF or PowerPoint.

Social media reporting instruments

Now that you understand what knowledge to incorporate in your social media report, right here’s the place to search out it on every platform.

Fb Insights

Head to your Fb Web page and click on Insights within the left menu. You’ll see knowledge for all of your main metrics, introduced in a visible means.

You’ll be able to click on by means of varied reporting choices within the left menu to see extra detailed details about likes, attain, actions in your Web page and extra.

To export knowledge in your social media report, click on Export Information on the highest proper of the Insights web page. You’ll be able to select which knowledge to export and the format that works finest for you (.xls or .csv).

Exporting Insights data from FacebookExporting Insights data from Facebook

Twitter Analytics

Open your Twitter profile and click on on the three dots icon within the menu, then click on Analytics.

Accessing Analytics on TwitterAccessing Analytics on Twitter

You’ll discover key knowledge on the primary analytics display. 

To seek out extra detailed data, click on by means of the choices within the prime menu of your Twitter Analytics display. From there, click on Export Information to export the knowledge as a .csv file so you possibly can add it to your social media report.

Exporting analytics data from TwitterExporting analytics data from Twitter

Instagram Insights

Open your Instagram profile on a cellular machine and faucet on the three bars menu icon on the highest proper of the display. Click on Insights.

On the primary display, you’ll see overview knowledge like accounts reached, interactions, and whole followers. Faucet on any of the overview knowledge factors for extra particulars.

Instagram Insights, Instagram Insights,

There isn’t any choice to export Instagram analytics knowledge from the app, so that you’ll must manually enter it in your social media report (or use a 3rd get together social media analytics instrument like Hootsuite to report in your Instagram efficiency). 

Understand that Instagram Insights are solely out there for skilled accounts.

LinkedIn Analytics

Open your organization web page and click on Analytics within the prime menu, then select Guests, Updates, or Followers.

Accessing LinkedIn AnalyticsAccessing LinkedIn Analytics

You’ll get entry to metrics like web page views, impressions, engagement price and new followers. 

LinkedIn Analytics provides an attention-grabbing distinctive function. In case you scroll down on the Followers analytics web page, you’ll see the way you examine to comparable corporations underneath the Corporations to trace heading.

To export your knowledge as an .xls file, click on the blue Export button on the highest proper.

Snapchat Insights

Snapchat has built-in analytics for creator accounts and public enterprise profiles. 

In case you qualify, open the Snapchat app and faucet on the Insights tab. You’ll get entry to knowledge about story views, attain, common view time and extra.

Pinterest InsightsPinterest Insights

Supply: Snapchat

There’s no choice to export your knowledge to an .xls or .csv file, so that you’ll must enter it manually in your social media report.

Pinterest Analytics

Out of your Pinterest profile, click on Analytics on the prime of the display.

Accessing Pinterest AnalyticsAccessing Pinterest Analytics

On the overview web page, you’ll discover details about impressions, engagements, saves, outbound clicks and extra. You will get extra particulars by clicking on the varied analytics choices within the drop-down menu.

For knowledge in your Pinterest advertisements, click on Adverts within the prime menu, then select Reporting from the drop-down listing.

All Pinterest analytics pages besides the overview have an Export CSV button on the prime proper. Click on it to obtain a .csv file of your knowledge to include in your social media report.

Exporting Pinterest Audience insightsExporting Pinterest Audience insights

TikTok Analytics

To entry TikTok Analytics, you’ll want a TikTok Professional account. When you’ve made the swap, open TikTok in your desktop.

Hover your cursor over your profile photograph and click on View Analytics. You’ll be able to entry total metrics in your account, in addition to detailed information about every of the movies you’ve uploaded. 

TikTok AnalyticsTikTok Analytics

Supply: TikTok

You too can entry TikTok analytics in your cellular machine, however you possibly can solely export them from the desktop view. 

Hootsuite Analytics

Hootsuite Analytics lets you accumulate knowledge and create stories for a number of Fb, Twitter, Instagram, and LinkedIn profiles from one dashboard.

Hootsuite social media analytics dashboardHootsuite social media analytics dashboard

Supply: Hootsuite

You’ll be able to customise the dashboard to trace the metrics that you simply’ve recognized as most necessary in your social media report.

When it’s time to create your report and share your knowledge, you possibly can customise what data to incorporate. You’ll have entry to an incredible choice of charts that inform your reporting story in a extremely visible means, so the knowledge is simple to devour at a look.

You’ll be able to share stories with crew members instantly throughout the Hootsuite Analytics interface. Or, you possibly can obtain your full social media report as a PDF, a PowerPoint, or a spreadsheet file that’s able to share.

To get extra particulars on easy methods to profit from the info out there by means of all of those social reporting instruments, try our weblog put up devoted to social media analytics.

Use Hootsuite to do all of your social media reporting from a single dashboard. Select what to trace, get compelling visuals, and simply share stories with stakeholders. Attempt it free right this moment.

Get Began

All of your social media analytics in a single place. Use Hootsuite to see what’s working and the place to enhance efficiency.

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