From what I can see, today there is no faster way to build an audience online than through podcasting. The demand for podcasts is growing at an unmatched rate.
More than half of people are listening to podcasts regularly. And podcasting produces commitment and trust with your audience like nearly nothing else out there.
Podcast audiences are more engaged and loyal than radio listeners or blog site readers. Something like 88-90% of podcast listeners listen to the entire program, including advertisements. Podcasts are performed in episodes, sort of like a tv series. You can tease your audience with whats coming on the next episode (think cliffhanger or bullet points) to ensure theyll be back when you end one show.
And get this… … 79 % of podcast listeners tune in to a new episode as quickly as its released!
Think about that last article you toiled over to get every word just. Now envision speaking that post, not fretting about getting every word right, letting your personality shine and oh yes, promoting an item, too. Yes, you truly can do this.
However if youre new to podcasting, how do you grow your audience? In ways comparable to how you drive traffic to a site, you can also grow your audience through podcasting SEO.
Does the term SEO produce a little bit of panic for you? If youve never done any SEO in the past, then its perfectly reasonable to believe SEO might be something other marketers do however not you. Think again, due to the fact that Podcasting SEO is easy enough that nearly anybody can use it to generate listeners, grow your list and possibly even make your podcast go viral. Stranger things have actually occurred.
How can you use podcasting SEO to construct your audience?
Action 1: Know and Use Your Keywords
You may believe that Google has a difficult time finding and indexing podcasts, however your text content will go a long method towards helping Google find you and potentially even put one of your podcast episodes on the first page of Google.
Given that 2019, Google has been positioning links to podcasts in the search results page, much like you see Google place YouTube videos there.
Your top two keywords are going to be:
– Your brand/podcast name – ” [your specific niche] Podcast” Examples: Online Marketing Podcast or Parenting Podcast
Heres the technique: Host every episode of your podcast on a dedicated page on your site in addition to the keywords that fit that episode. And constantly, always include the word “podcast” in your keyword phrases. “How to earn money from home” is never going to rank on Google when somebody is browsing for a podcast, however “How to make cash from home podcast” can potentially get you ranked.
Action 2: Optimize Those Episode Pages
You already know youll be positioning one podcast on a page and using your appropriate keywords on each of those pages. Those keywords are:
– Your podcast brand – Your general podcast topic combined with the word podcast – The subject particular to this particular episode
For instance, you might have “Minnesota Tycoon” as your trademark name, your general topic is business and marketing so its the “Minnesota Tycoon Business and Marketing Podcast” and this specific episode is on “Americans Doing Businesses in Canada.”
All of that makes it possible to get your podcast episode included near the topic of the search page. Lets go one action even more and see if we can likewise target a keyword to get it ranked in the traditional blue links.
In this case, were targeting “Americans Doing Business in Canada”. You have alternatives here:
– You can write 300 words or more of special material about your topic on that page – You can include a text summary of the podcast itself – You can produce a post summary that covers all of the crucial points in the podcast
You can do any combination of these 3 items.
Personally, I like to have a short text summary followed by a longer post that covers the crucial points. By doing this if individuals dont wish to listen to the podcast, they can still get the information. There is a healthy portion of individuals who will read the text summary and then go ahead and listen to the podcast anyhow since youve hooked them with the summary.
Action 3: Consistent Titles and Catchy Meta Descriptions
The title of your podcast episode is going to be the exact same title found on the page hosting the episode. You desire to be consistent throughout every platform that has your episode, whether its Spotify, YouTube, Google Podcasts and so forth.
For your meta description, your target keyword is the first phrase in your title, and you might wish to include the episode number, too. For example, “Americans Doing Business in Canada with The Minnesota Tycoon (Ep 21)”.
Next you tell what your podcast is about. Make it sincere, precise, interesting and luring. Thats a tall order, but youre trying to get people to click on your link and you just get one shot to make this take place.
Step 4: Keep Google Happy.
Google has actually been transcribing podcast episodes for two years now to enhance its search results page. This implies Google has an excellent concept of whether or not you are providing quality content. You can help Google to decide your podcast is worth showing the world by having a clear structure to your podcasts. Instead of rambling or striking whatever subjects enter your mind, make a summary of what youll discuss or what youll be asking your guest so that you can stay on track. And utilize pertinent keywords throughout the podcast, however use them naturally without keyword stuffing.
Step 5: Sign Up with Google Podcasts Manager.
Google Search pulls information from Google Podcasts when showing podcast listings in the search engine results. Google Podcasts is a podcasting directory, indicating that podcast listening apps utilize Google Podcasts to allow and find podcasts playback. Google Podcasts does not store your RSS feed or audio files, however instead indicates the RSS feed and audio files that you have actually posted elsewhere.
Even a teeny small percentage of those users coming to your podcast might indicate a tremendous boost in your audience size. To get your content noted in the app, go to podcastsmanager.google.com/, click begin now, type in your podcast RSS feed URL and follow the confirmation actions.
Action 6: Expand Your Reach.
Register with Podfollow podfollow.com/ to enable listeners to hear your podcasts on any platform they select. Podfollow will likewise provide you insights on where your traffic is coming from, so youll understand whats working.
Apple Podcasts and Spotify are two substantial players where countless individuals can discover your podcasts. And there are plenty of other platforms to consider, too.
If youre developing video podcasts– essentially recording yourself and your visitor with video– then youll wish to position your video podcasts on YouTube. You can even use a service like Patreon to paywall particular episodes. They also offer tiered plans, allowing you to have material totally free members, paid members and maybe an inner circle of shakers and movers who pay for the opportunity.
Step 7: Create an Ever-Growing Network of Internal Links.
Every time you place a new podcast/page on your website, discover the pages already on your website that belong to the brand-new page. Link from the new page to these other pages, as well as linking from these other pages to your brand-new page.
In addition, link each podcast page to the previous and the next episodes. This not just develops internal links, it also includes some navigational worth for users.
Step 8: Transcribe Your Podcast Episodes.
Googles transcription can have trouble with accents, individuals talking over each other etc. And a few of your users will desire a text copy they can check out, conserve, search and so forth.
Go ahead and have every one of your episodes transcribed. Plus, you might find you want to repurpose some of your material into posts, social media posts, books and so forth.
Step 9: Earn Your Backlinks.
Podcasts work well for link building, specifically if you have guests on your show. And as soon as youve constructed something of a credibility, it will be simple to get more guests and better understood guests to join you for an episode. Backlinks are just as essential for podcast SEO as any other strategy, and luckily its not that tough to get backlinks, either.
Start with a podcast homepage, which may be a subdomain or subdirectory. This will be the domain of your podcast method, with each podcast having its only page on this domain. Youll get some backlinks to your podcast homepage and others to each private podcast.
To make backlinks, do any and all of the following:.
– Be Newsworthy– cover the newest developments or new in your specific niche – Be Controversial– attempting to interest everyone will not win you backlinks, however taking a stand will – Be Unique– offer insights, thoughts and ideas found no place else – Bring on Guests– visitors will increase your authority and win you backlinks from the guests themselves in addition to their fans – Appear as a Guest– go on other podcasts as a guest and youll generally get a backlink to your own podcast domain – Promote Your Podcast– ask others to review your podcast or request for their opinion on a subject you covered. Essentially, discover methods to tell others in your niche about your podcast episodes without being pushy or obnoxious about it. – Create a Rivalry– team up with another podcast to produce back-and-forth point of views. A friendly competition can bring an explosion of new listeners by means of social media. – Reference Content Producers– anytime you get the chance, referral other authorities in your niche within your podcasts. Quote them, refer to their research, talk about something they did… … the more you reach out to others, the more others will reach out to you and provide you backlinks.
And when you reference other content producers in your podcast, make certain to include this in any repurposed content and social media posts for optimal effect. In this manner theyll see youve referenced them and more frequently than not theyll wish to see what you said and link back to you.
Action 10: Repurpose Your Content.
You can produce more internal links when you repurpose your material, you can grab individuals who prefer to read, your content goes further, you can enhance text content for SEO… … honestly there are a lot of reasons to repurpose and recycle your content. You can even create list building lead magnets and books for your content if you like!
You may want to consider taping video for your podcasts so that you can publish on YouTube and social networks. Video can be cut into clips, highlights and brief, appealing posts for social networks.
You can also repurpose your episodes into article, guides, content series etc. Think brief and long– youll be pulling the very best bits out of your podcasts to entice individuals to listen or enjoy your podcasts. And youll be compiling podcast content into longer types, such as detailed posts, books and even reports.
Do you keep in mind when the web started ending up being popular? Some people stated it was just a trend. Do you remember back when video was just capturing on? Some individuals said that was simply a fad, too. Now weve got folks stating that podcasting is a trend. However 5 years from now, there will be 2 groups of marketers– those who began their own podcast, and those who wish they had.
Which camp will you remain in?
Podcast” Examples: Online Marketing Podcast or Parenting Podcast
“How to make money from house” is never ever going to rank on Google when somebody is browsing for a podcast, however “How to make money from home podcast” can perhaps get you ranked.
You can help Google to decide your podcast is worth sharing with the world by having a clear structure to your podcasts. Google Podcasts is a podcasting directory, indicating that podcast listening apps utilize Google Podcasts to find podcasts and make it possible for playback. Youll get some backlinks to your podcast homepage and others to each individual podcast.