Forget the name. There was a time – a long time ago– when inserting an individuals name in an email increased the open rate.
The only time to ask for their name is when they BUY from you– not when youre simply asking them to subscribe to your list. Get rid of that box from your opt-in kind, along with any other box besides their email address.
Eliminate the spam sentence. You know that great little sentence you have underneath the opt-in box that says you dislike spam and will never ever share their information with anyone? Remove it totally. Do not change it, do not fine-tune it– just strip it right out of there. Repeated screening reveals that having it there in fact reduces your sign-up rate. Paradoxical, because it was initially planned to increase it by providing a sense of security.
Besides– if you ever desire to sell your site and associated lists, you wont be able to if youve told them you will never ever share their details. So youre shooting your future success in the foot while decreasing your present sign-ups, all since you were doing what every other marketer on earth is doing.
Inform them who you are. People are reluctant to sign onto a list unless they have some concept of WHO is behind the list. They need to know not just what they get for joining your list, however likewise who you are– so tell them your name, use a photo of your face, or do something that makes it clear you remain in reality a genuine live person.
Second, by having your identity on your squeeze page you will significantly minimize the number of people who inspect their email an hour or two later and wonder who worldwide you are and why youre sending them mail. The more memorable an impression you make on the capture page, the more most likely they are to bear in mind you when they read their e-mail. This in turn reduces the probability they will sob “SPAM!” and increases the probability they will open your email and in fact read it. Keep in mind, when individuals check their email they look at the “from” line initially. Be memorable and your email will take pleasure in a much warmer reception.
Attempt split testing these three changes on your capture page and see what occurs– I presume your sign-ups will increase by several percent.
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Youve got a wonderful looking capture page that still isnt converting worth a darn– now what? In some cases doing the opposite of what everyone else on the Internet is informing you to do really pays off, specifically when it comes to recording e-mail addresses.
There was a time – a long time ago– when inserting an individuals name in an e-mail increased the open rate. Get rid of that box from your opt-in kind, along with any other box besides their email address. Second, by having your identity on your squeeze page you will considerably decrease the number of people who examine their email an hour or two later and wonder who in the world you are and why youre sending them mail. The more unforgettable an impression you make on the capture page, the more most likely they are to remember you when they read their e-mail. Remember, when people examine their email they look at the “from” line.