Have you been constructing email lists for more than 6 months?
NOTE: I like to send the above email TWICE to those who did not open it the first time. 2nd NOTE: This brings up a great point … if youre not sending out e-mails a second time to people who didnt open your e-mail the very first time, you are, in my viewpoint, BLOWING IT. 12 hours later, 24 hours later on, that email is so far down in their inbox that they do not even see it anymore. Its me once again and I got ta know … … is this your best email address? Ive noticed you havent opened any of my e-mails in a while.
Youve got some dead subscribers on your list.
Theyre not opening your e-mails.
Theyre not focusing on you.
Honestly, they dont even remember who you are.
Now youve got 2 choices …
… either remove them from your autoresponder …
… or win them back.
I do not promote getting rid of subscribers up until youve done whatever in your power to get them back in your fold, opening your emails and hopefully buying your deals.
After all, getting customers isnt all that easy. It takes either work, money or both. So why not put a little effort into winning those subscribers back?
Done correctly, it can pay off BIG time.
Were going to start off by re-engaging them.
If that doesnt work, well try winning them back.
And lastly when they act on one of our e-mails, well send them a welcome back e-mail.
Your Re-Engagement Email Series
You decide when to initiate this series– after they have not opened an email from you in 30 days? 60? For the functions of our example, well use 30 days.
Re-Engagement Email # 1.
This e-mail is subtle and doesnt harp on the reality that they havent opened an e-mail from you in over 30 days.
And well place something in the P.S. to motivate their re-engagement.
Topic Line: Knock, knock … [Hi … are you there?] Did you know its been awhile because you clicked or opened on one of my emails?
Due to the fact that youve regretfully missed out on some actually cool stuff in the last 30 days, I believed I d much better inspect in on you.
Its all right, I made you a list of whats been occurring …
Check it out:.
[Place your bulleted list of article, videos and so forth from the past 30 days. Make it ENTICING, with bullets that raise a lot of curiosity.]
I know how hectic you are. Insert understood benefits, desired end outcomes, etc.
… so you will please forgive me if I provide you the periodic “poke” simply to ensure you havent somehow slipped through the cracks.
I do not wish to leave anybody behind, especially you.
[NAME] P.S. I understand that [issue, difficulty, etc.] is something you and I deal with, so as an included present I thought you d like to see my favorite [issue, difficulty, etc.] resources of perpetuity: [LINK TO RESOURCES]
I think youll discover # 4 particularly surprising– I know it did [benefit] for me.
Whats going on in this email?
Youre letting them know they are MISSING OUT. Then you go on to utilize some truly enticing bullets that make them believe, “Holy crap, Ive missed some good things!”.
You can add links to each product in your bullets, or add a single link to your blog, or … Its up to you.
The goal here is to show them that they require to OPEN your emails or they will be losing out.
In the P.S., were providing them another reason to click (freebie time!) and were luring them even further with that last sentence. Raise enough curiosity and they HAVE to click it.
[KEEP IN MIND: I like to send out the above e-mail TWICE to those who did not open it the first time. Send it the very first time, wait 12 to 2 days (your option) and after that send it once again to everyone who didnt open it the very first time.]
Second NOTE: This brings up a good point … if youre not sending out emails a 2nd time to individuals who didnt open your e-mail the very first time, you are, in my viewpoint, BLOWING IT. They do not see the e-mail the first time, or they dont have time ideal then to look at it. 12 hours later on, 24 hours later on, that email is so far down in their inbox that they dont even see it any longer.
Re-Engagement Email # 2.
Send this one about 2 days after the previous e-mail but just if they didnt open the previous e-mail.
Subject Line: Wait … Did I goof?……. Its me again and I got ta understand … … is this your finest e-mail address? Its been over 30 days since youve opened or clicked on a link in one of my e-mails, and Im beginning to think that youve carried on……. Or Ive got the wrong address …
Or possibly I screwed up …
Ive created a BUNCH of awesomeness for you over the last month.
Ive been believing about you nearly every day, and how you want to [ insert factor theyre on list] And Ive been collecting the current news, tips, breaking statements, and so on, for you, and now I feel bad……. Because you havent seen any of it.
Either this isnt your best email address, in which case, please take a second to update your contact details to the very best and most existing address …
… you understand, the one you in fact examine every day.
[LINK TO UPDATE CONTACT RECORD PAGE] Or youve simply been too hectic to see whats happened in the last 30 days …
[List of enticing bullets with links] Talk quickly,.
[NAME] P.S. Do me a favor … please?
Simply click on at least among these links above to show me youre alive which you still want to [insert objective] Thanks!
Whats going on in this email?
Regret. Lots of regret, because we are considering them and their issue and weve done all this work to assist them and they arent even opening our e-mails!
Re-Engagement Email # 3.
If they didnt open the previous email, send this one about 2 days after the previous email however only.
Subject Line: Are you … stuck?
There are lots of things in this [industry/business/world] that can get us stuck …
So what has you stuck?
Inform me here:.
[LINK TO SURVEY] … so I know that Im delivering the right type of material to you.
Seriously, itll take less than 30 seconds and it will really help me to assist you.
Its literally simply one concern (one!) …
… and if you assist me out, Ill reward you with something cool on the other side.
So cool. So ULTRA COOL however I cant tell you what it is, because it is ONLY for people smart enough to click the link and address the concern.
People like you.
Heres that link again:.
[LINK TO SURVEY] Thanks in advance,.
[NAME] Whats going on in this e-mail?
Weve changed from guilt to a study to encourage interaction. Dont get stressed out about what question youre going to ask.
Whats crucial here is they engage, so please ask something fun or fascinating or both. Keep it easy and brief and simple.
On the thank you page following the survey, you can provide them an item discount rate (make it a SIGNIFICANT DISCOUNT) or anything else you like.
I like to provide a choice of 3-5 free reports. They are all on various topics, they all have fantastic headings, and the customer can just choose ONE.
This shows me what else theyre interested in, and puts them on a brand-new newsletter for that topic.
Re-Engagement Email # 4.
Send this one about 2 days after the previous e-mail however only if they didnt open the previous email.
Subject line: I need your aid … please.
Im working day and night to produce a brand-new series for you, but I desire to ensure Im covering the topics that YOU are most interested in.
Will you go here and let me understand if Im on the right track?
[LINK TO SURVEY] If you do, youll not just help form the content I send you each week … Ill also have a little “thank you present” waiting for you on the other side.
Im hoping you will do it now while its fresh on your mind.
[LINK TO SURVEY] Itll take less than 30 seconds (literally!!) and I will be forever grateful.
[NAME] Whats going on in this e-mail?
This is the second email in the survey project. As you can see its essentially the very same offer, just placed more as an “I need help” message than the very first e-mail.
<<<<<>>>>>< < < < < > > > > >.
All subscribers that have not clicked a link through your entire Re-Engagement Series need to be placed in the following Win-Back email series.
<<<<<>>>>>< < < < < > > > > >.
Your Win-Back Email Series.
At this moment the re-engagement series has ended, so if your customer still hasnt responded, then its time to show up the heat.
This first e-mail provides a “mystery present” if they click on the link. You might also inform them what the gift is, if its viewed as being extremely valuable and sought after.
Your “present” can be anything … a video … an unique report … an item … anything your prospect will view as valuable.
[KEEP IN MIND: At this point you do not want to simply offer a discount rate or a free trial deal, since its not viewed as extremely valuable. There should be no strings attached to the present youre offering, or it will lose its power.]
Likewise, youll want to setup a special page where you will provide this gift. Dont send them to some random download page, its not personal enough.
You wish to acknowledge the reality that they took this step. Program them gratitude for re-engaging with you after being “gone” for so long.
When they arrive on the “complimentary gift” page, make them feel liked and valued, like they were really missed out on.
It may sound cheesy but it really works.
KEEP IN MIND: In the e-mails listed below, any place it states “Click this link” or “click the link”, those words must be clickable.
Win-Back Email # 1.
Send this email about 3 days after the previous email (but just if they didnt open the previous email.).
Subject Line: Whoops! … Was it something I said?
Theres simply no easy method to state this …
… so Im going to simply come right out with it …
I miss your smiling face, and I liked it when you clicked “open” on my e-mails.
But that hasnt occurred in a while, and I desire you back …
So heres what Im prepared to do …
If you click on the link listed below:.
This one –> – > LINK TO MYSTERY GIFT PAGE … Ill give you a mystery gift worth [INSERT RETAIL VALUE OF GIFT]
More importantly, by clicking this link youll be informing me that youre interested and still alive in receiving juicy news and hot ideas from me.
And simply so youre mindful, I have setup my email system to automatically eliminate you if I dont see any activity from your e-mail account in the next few days.
I understand that sounds a little severe, however I simply do not want to send out breaking [specific niche] news out to folks who arent getting or reading value from it.
So once again … CLICK THIS LINK: LINK TO MYSTERY GIFT PAGE.
Not just will you have a cool present awaiting you on the other side …
… youll also reactivate your subscription.
That suggests a lot more terrific stuff will be concerning you in the weeks and months to come.
See you on the other side,.
[NAME] Win-Back Email # 2.
Send out one day after previous email– were getting the speed.
Remember, the present can be a mystery or you can define what it is. (Hint: That implies you may want to check it ).
Topic Line: Re: Claiming your “secret gift” …
Did you get the email I sent out yesterday about your “mystery present?”.
[LINK TO MYSTERY GIFT PAGE] Heres the offer …
Its been A WHILE given that youve clicked on any of my emails (those are real tears, by the method.).
Since I want to see if the email address I have for you is still a valid e-mail address, Im trying something a bit odd …
Im providing you something exceptionally important for literally simply clicking on this link:.
[LINK TO MYSTERY GIFT PAGE] Thats it … simply click the link!
If this is still an active e-mail address (and youre still thinking about [ specific niche] I have every hope that you will click the link.
Just keep doing absolutely nothing and Ill sadly send your present to somebody else if youre no longer interested.
I hope thats not the case …
… because Since kind of like having you around.
So lets remain together …
… simply click this link: CLICK HERE –> – > [ LINK TO MYSTERY GIFT PAGE] And Ill gladly see you on the other side.
( Im the one holding the huge present wrapped plan with your name on it!).
All the very best,.
[NAME] Win-Back Email # 3.
Send 1 Day After Previous Mail.
This is more of the exact same, however note how were beginning to countdown to unsubscribe in the P.S.
Subject Line: Am I still invite in your inbox?
Ive observed you have not opened any of my emails in a while. This makes me question… … Am I bothering you? Are you not getting the value you expected? Or are you getting too couple of messages? Or maybe too numerous?
Whatever it is, I hope you still desire to speak with me … If you wish to keep receiving these updates, you need to click the link below:.
LINK TO MYSTERY GIFT PAGE.
It will lead you to an unique secret gift. No purchase, registration or anything like that needed. I hope you click it.
All the finest,.
[NAME] P.S. Im going to go ahead and unsubscribe you from this list if your account does not sign up a click in the next 48 hours.
Its not that I do not want you here, however its been practically 6 weeks given that youve shown any interest in the emails Im sending you.
Sooo … The ball is in your court– click the link and Ill happily see you on the other side.
Win-Back Email # 4.
Send out 1 Days After Previous Mail.
Were still providing the mystery perk, but its no longer the focus of the email. At this moment its everything about “unsubscribe or click”.
Subject Line: oh-oh … Should we unsubscribe you?
I dont desire to keep troubling you with emails, but I dont wish to entirely cut you off, either …
CLICK THIS LINK to let me know you wish to keep hearing from me … … or click the “unsubscribe” link at the bottom.
No tough feelings, in either case … I know that interests can change with time.
The last thing I wish to do, though, is be another gal jumbling up your inbox, so if you do not click on this link:.
LINK TO MYSTERY GIFT PAGE … Ill presume you are no longer interested in speaking with me and remove you from our list.
( Selfishly, I hope you click the link.).
[NAME] If you do click the link youll find something quite cool waiting for you on the other side, P.S. I nearly forgot …. Simply sayin.
Win-Back Email # 5.
Send 1 Day After Previous Mail.
This is the final email in this win-back series.
Subject Line: Is this farewell?
Unfortunately, today is the day …
I require you to validate that you still wish to receive e-mails from me by clicking this link: LINK TO MYSTERY GIFT PAGE.
… or you will be removed from our mailing list in 24 hours.
( Sorry if that comes off sounding harsh, however I actually just desire to send by mail individuals who really wish to speak with me.).
Because you wanted [originally you subscribed to my newsletter insert recognized benefits and preferred outcome], but if thats no longer the case I comprehend.
Interests change … Priorities alter … People alter …
If your concerns and interests have altered, no hard sensations.
Simply unsubscribe utilizing the link at the bottom of this email and I wont bug you any longer.
But if you are still interested in [ insert recognized benefits and wanted outcome] and I just slipped through the cracks in some way, you require to TAKE ACTION TODAY.
Its simple … Just CLICK HERE and your membership will automatically be re-activated.
( There might likewise be a little gift waiting on you on the other side, however youll have to click to see what it is.).
Talk soon (ideally),.
[NAME] Invite Back Email.
Send this mail when someone is re-engaged or won back.
Topic Line: Welcome back!
Thank you for updating your information … Im thrilled to have you as an active member again! Heres a link to some of the content you missed while you were on your “hiatus”:.
[Place bulleted list of the majority of popular article, reports, videos, infographics, and so on from the previous 30 days …] … and heres a “secret present” I want you to need to additional welcome you back into the fold:.
LINK TO MYSTERY GIFT PAGE.
Finally, given that e-mail is less than ideal, make sure youre also following us on Facebook and Twitter just to be sure you never ever lose out once again:.
LINK TO FACEBOOK PAGE LINK TO TWITTER PAGE.
Again, its great to have you back.
[NAME] A number of last points about this series …
MODIFY it to match your requirements.
Your emails should reflect you, and your personality and that of your company and products, so dont hesitate to customize these as you choose.
We utilized 30 days as an example, but you can use this series anytime you like. Personally, I utilize a similar series after 60 days of somebody not opening my e-mails.
In spite of what some marketers will inform you, there are no quick and difficult rules of how to word an e-mail. Ive offered you an excellent start here, but once again you must make these distinctively yours.
Or simply copy and fill and paste in the blanks– that need to work, too.
One last thing– if you win back just 1,000 customers a year with this series, and simply 5% of those go on to make purchases totaling $100 each, thats $5,000 a year.
Okay for copying and pasting a handful of e-mails into your autoresponder.
The post How to Bring Your Email Subscribers Back from the DEAD appeared initially on.