Creator Studio is a dashboard for manufacturers and content material creators utilizing Instagram and Fb. On a excessive stage, it simplifies publishing content material and analyzing efficiency throughout accounts on each platforms.
Preserve studying for a full rundown of what you are able to do with Creator Studio — and what you possibly can’t — plus some time-saving hacks.
Bonus: Obtain our free, customizable social media calendar template to simply plan and schedule all of your content material prematurely.
What’s Creator Studio?
Creator Studio is Fb’s free dashboard that social media entrepreneurs and content material creators can use to handle Fb Pages and Instagram accounts.
It brings collectively social media analytics, scheduling and group administration. It additionally helps eligible accounts monetize their content material and deal with influencer-brand collaborations.
Easy methods to get to Creator Studio
Creator Studio is obtainable for desktop and cell customers.
To entry Creator Studio out of your PC or Mac, merely go to enterprise.fb.com/creatorstudio whereas signed in to your Fb account.
Anybody with entry to a Fb Web page can use Creator Studio, no matter their function (although some options are solely obtainable to sure roles — extra on that in a bit).
To make use of the dashboard on cell, obtain the Creator Studio app for iOS or Android.
Fb Creator Studio options
When you entry Creator Studio in your pc, you’ll land on the house display screen.
This view consists of 6 parts:
Put up one thing. A shortcut to the publish creation software.
Suggestions. Personalised suggestions for the Pages you handle.
Monetization. A abstract of your estimated earnings (solely obtainable to eligible customers).
Insights. A abstract of your 7-day efficiency.
Latest posts. An summary of the posts you’ve printed, scheduled or drafted over the previous 7 days with view and engagement metrics.
Put up Standing. A high-level abstract of your posting exercise during the last 28 days.
You’ll be able to personalize your own home display screen by deciding on the Pages you need to view. To do that, use the dropdown menu on the high of the dashboard:
Utilizing the menu on the left aspect of the display screen, you possibly can entry all Creator Studio options for Fb:
Create Put up
To start out creating Fb content material, use the shortcut on your own home display screen or click on the inexperienced Create Put up button within the high left nook of the display screen:
From right here, select one of many choices:
Use this selection to construct an natural publish, begin a dwell stream or publish a job itemizing.
You’ll be able to customise your publish with all the options obtainable by Fb’s native publish builder: media recordsdata, emotions/actions, check-ins, and many others.
When you’re completed drafting your publish, you’ve gotten the choice to publish it immediately, schedule it for later or reserve it as a draft. You too can use the Enhance publish characteristic.
Create publish exams
This feature permits customers to create and take a look at as much as four variations of an natural video publish. The variations can embrace totally different publish content material, headlines, thumbnails or edits of the video itself.
How does this work? Fb reveals the totally different variations of your publish to segments of your viewers earlier than posting it to your Web page. Based mostly on the responses, a winner is chosen and robotically posted to your Web page.
Study extra about natural video publish testing right here.
This feature is fairly self-explanatory — use it to create and publish easy Fb Tales.
Solely picture and textual content Tales are supported. Whatever the dimension of your Web page, you possibly can add a button with a customized CTA.
Tales created by the software can be shared instantly. Not like Fb feed posts, they can’t be scheduled for later or saved to drafts.
Because the title suggests, this selection can be utilized to create a video publish.
When you add a video out of your pc, it is possible for you to to edit your publish — and even the video itself. You too can add a thumbnail, captions, polls and monitoring.
When you’re completed, select one of many a number of publication choices:
A useful “Earlier than you publish” guidelines is included on this step. Use it to optimize your video for fulfillment.
A number of movies
This feature helps you bulk add as much as 50 movies at a time, then edit video titles and descriptions for all of them. Study extra about bulk uploads on Fb right here.
This feature is a shortcut to Fb’s native Stay Producer software. If you wish to be taught extra, take a look at our information to Fb Stay.
Put up video throughout pages
Use this selection to add a video and cross-post it to multiple Fb Web page.
Content material library
The Content material library is a set of all of the posts you’ve gotten printed to your entire Fb Pages.
There are a lot of methods to navigate the Content material library. You should use filters to group your posts by sort, publication date or options (e.g. description or video size).
Subsequent to the fiters, you can find a search bar you should use to trace down a particular publish.
You too can use the tabs within the high of the display screen to browse your posts by standing: printed, scheduled, drafts, expired and expiring.
Lastly, you should use the menu on the fitting aspect of the display screen for fast entry to Tales, Clips, Immediate Articles and extra.
However the Content material library is not only an archive of your Fb content material. When you click on on a particular publish, you will note an in-depth breakdown of its efficiency.
You too can carry out fast actions in your posts proper from the Content material library. Click on on the three dots that seem if you hover over a publish to edit, increase or delete your publish. Be aware that the listing of actions is totally different for picture and video posts.
Insights is the place all the particulars about your Fb efficiency dwell. This is a vital characteristic since Fb not too long ago introduced they are going to be sunsetting Fb Analytics.
The Insights part in Creator studio is damaged down into four main classes:
From the menu on the fitting aspect of the display screen, you possibly can entry dashboards particular to every class, e.g. Viewers insights in Pages and Retention insights in Movies.
Inside every dashboard, you possibly can view insights from particular timeframes and export your knowledge.
Monitoring the efficiency of Fb Tales in Insights is a bit tough. You must manually flip the characteristic on — however even then, Fb will solely offer you entry to 28 days of insights.
That is the place you possibly can work together with the feedback and messages you get in your Fb Pages and related Instagram accounts.
The Inbox collects all of those interactions in a single place and allows you to reply to feedback and messages straight from the dashboard. It additionally helps you handle your workload by marking conversations as Finished, Spam, Unread and Observe up.
The above actions can be found for Fb feedback, Instagram feedback and Instagram direct messages. Further options can be found for direct messages on Fb:
Assigning dialog threads to coworkers
Creating profiles for the customers interacting along with your model
Including labels, notes and actions to conversations
On this tab, you possibly can arrange monetization instruments, monitor your earnings and handle payout settings.
Obtainable monetization instruments embrace:
Paid on-line occasions
In-stream adverts for on-demand
In-stream adverts for Stay
Model Collabs Supervisor
Once you entry the Monetization part of Creator Studio for the primary time, you will note a rundown of the monetization instruments you’re eligible to make use of.
You’ll be able to set them up proper in your dashboard. When you’d prefer to be taught extra about Creator Studio monetization options, take a look at Fb’s devoted web page.
This part consists of two dashboards:
Stay dashboard: A useful resource middle and efficiency tracker for avid gamers who dwell stream on Fb.
Sound assortment: A library of royalty-free tracks and sounds you should use on Fb and Instagram.
Web page Roles in Fb Creator Studio
Not all Creator Studio options can be found to everybody with entry to your Fb Pages — some are role-specific. Right here’s a cheat sheet of roles required to carry out particular actions:
Instagram Creator Studio options
Although Creator Studio can be utilized to handle each Fb Pages and Instagram accounts, the instruments obtainable for every platform are a bit totally different.
To entry Creator Studio for Instagram, click on on the Instagram icon on the high of the display screen.
Easy methods to join Instagram to Creator Studio
If it’s your first time utilizing Creator Studio for Instagram, you’ll have to join your accounts. Be aware that Creator Studio is simply suitable with Creator and Enterprise accounts.
The method of connecting Instagram to Creator Studio can be totally different relying on whether or not or not your account is related to a Fb Web page. For detailed directions, take a look at Fb’s assist middle article.
When you arrange your account, it is possible for you to to make use of the next options:
Create Put up
The publish creator for Instagram solely helps 2 content material codecs:
Instagram feed posts
Be aware that, in contrast to Fb Tales, Instagram Tales can’t be created and posted from Creator Studio — and neither can Reels. You’ll be able to, nonetheless, use Creator Studio to publish carousel posts to your feed.
To create a feed publish, sort or paste your caption and add the images or movies you need to publish.
You’ll be able to add a location and insert emojis. If you wish to add hashtags or mentions of different accounts, merely embrace them in your caption (bear in mind to incorporate # for hashtags and @ for mentions).
Throughout this step, you can even crop your picture and resolve whether or not you need to cross-publish the publish to Fb as effectively.
In superior settings, you possibly can flip off commenting and add alt textual content to your photographs.
Lastly, use the blue button to publish your publish instantly, schedule it for later or reserve it as a draft.
When creating an IGTV publish, add a video out of your pc or re-share one out of your Fb Web page. Then, write a title and outline, select the place your publish will seem (aside from IGTV, i.e. in your Instagram feed as a preview or in your Fb Web page) and choose a thumbnail.
When you’re completed, use the blue button to publish or schedule your video, or reserve it as a draft.
Content material library
The Instagram Creator Studio Content material library is similar to the answer for Fb. It’s basically a set of all of the content material you’ve gotten posted to your account, together with archived Tales.
Navigation is simplified in comparison with the Fb library. Right here, you possibly can:
Filter content material by publish standing or date.
Use the search bar.
Swap between tabs for fast entry to totally different content material sorts: all, video, picture, carousel, Tales, and IGTV.
You too can carry out fast actions by clicking on the three dots icon that seems if you hover over a publish, e.g. view or delete a publish, or publish a draft.
When you choose “View publish,” you will note efficiency particulars, together with an in depth breakdown of how different customers interacted along with your publish:
This part is, effectively, a calendar that features your entire printed and scheduled posts. You’ll be able to change between a weekly and month-to-month view.
Once you click on on a publish, you will note a breakdown of its efficiency.
Instagram Insights in Creator Studio mirror the Insights obtainable by the Instagram app. Whereas it is likely to be extra useful to view them on a pc quite than a cell machine, you solely get entry to info from the final 7 days in Creator Studio (in comparison with 30 days within the Instagram app).
Instagram Insights are damaged down into 2 classes:
Exercise. This class covers Interactions (actions taken in your account, e.g. web site visits, calls or texts) and Discovery (attain and impressions).
Viewers. Right here, you possibly can search for your follower depend, the demographics of your followers (age and gender), when your followers are on-line (days and hours), and the place they’re from (nations and cities/cities).
Not like Fb Insights, Instagram Insights can’t be exported as spreadsheets.
The Monetization tab in Instagram Creator Studio solely consists of the Model Collabs Supervisor. When you meet the eligibility standards, you should use this software to streamline working with manufacturers, handle your portfolio and content material briefs, and export the outcomes of name collaborations.
Model Collabs Supervisor is obtainable to Instagram creators who:
Have public, lively Enterprise or Creator accounts
Have over 10,000 followers
Have generated 100 hours of watch time on authentic movies or 1,000 mixed engagement (likes and feedback) within the final 60 days
Are based mostly within the U.S.
Don’t have any historical past of content material violations
The Monetization software in Creator Studio is tailor-made particularly to content material creators. If you wish to be a part of the Model Collabs Supervisor program as an advertiser, apply right here.
Roles in Instagram Creator Studio
Some actions inside Instagram Creator Studio are restricted to particular roles. Right here’s a rundown of the extent of entry wanted to make use of Creator Studio options:
Who ought to use Creator Studio?
Usually, Creator Studio is a good software for “energy customers.” So, for those who use Fb or Instagram for something aside from scrolling from a private account and chatting with mates, you’ll in all probability discover the software helpful.
Many of the options in Creator Studio are tailor-made particularly to manufacturers and content material creators. Right here’s a high-level rundown of how these two teams can profit from the software.
Content material creators
Scheduling content material prematurely
Simply monetizing video content material on Fb
Dealing with model collaborations
Entry to devoted sources for content material creation (e.g. gaming guides or free audio)
Downloading efficiency metrics for media kits and collaboration pitches
Scheduling and posting content material to a number of Fb Pages and/or Instagram accounts
Monitoring the efficiency of Pages/accounts or particular person posts
Studying extra about goal demographics
Simply boosting natural content material
Dealing with interactions (feedback and DMs) as a crew
Creating profiles for returning prospects to offer them with extra personalised customer support
Creator Studio vs. Hootsuite
Whereas Creator Studio is a strong choice for creators or manufacturers who primarily publish to Fb and Instagram, chances are you’ll need to contemplate upgrading to a third-party social media administration software in case your technique additionally consists of different platforms.
With Hootsuite, you possibly can handle your entire social media exercise in a single place. Hootsuite helps Fb and Instagram, in addition to all different main social media networks: Twitter, YouTube, LinkedIn and Pinterest.
Right here’s how Hootsuite compares to Creator Studio’s essential options:
Hootsuite is greater than only a publishing and analytics platform. It additionally helps content material creation — you possibly can entry a free inventory picture and gif library and superior modifying instruments straight out of your dashboard.
And when you compose that good publish, you possibly can share it to totally different platforms with the press of a button. Why would you? To scale your social presence with minimal effort.
(Do not forget that totally different platforms have totally different specs for caption size and picture sizes. When unsure, test our cheat sheet for each community.)
Different Hootsuite options that don’t exist in Creator Studio (and may help you get essentially the most out of your social media presence) embrace:
Superior collaboration instruments. Whereas Creator Studio is likely to be sufficient for a social media crew of 1, Hootsuite helps you arrange approval workflows and create duties for crew members.
Suspending a number of posts. In case your technique (or the world) shifts, you possibly can droop your entire scheduled posts with the press of a button, quite than altering the settings of each particular person piece of content material.
A sophisticated inbox. With Hootsuite, you possibly can view and reply feedback and messages from all main social media platforms from one inbox — and assign them to totally different crew members to hurry up your replies.
Straightforward reporting. Want to point out your boss how your social media efficiency is doing? Hootsuite’s templates will provide help to construct personalized, informative and visually interesting studies. You’ll be able to even arrange reporting schedules to maintain your entire stakeholders within the loop robotically.
Finest occasions to publish recommendations. Hootsuite seems at your previous engagement knowledge to counsel optimum occasions to publish on each community.
Entry to over 200 app integrations, together with Shopview for Shopify, Canva, Dropbox, Google My Enterprise, Mailchimp, Zapier and lots of extra.
Use Hootsuite to schedule posts on a number of social networks, monitor what persons are saying about your corporation, and monitor your engagement—all from the identical dashboard. Attempt it free immediately.
Simply handle all of your social media in a single place and save time with Hootsuite.
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