So the concern is, why am I having this physical reaction to these 2 webinar presenters? What is it in my primitive brain that is triggering me, without mindful thinking, to put more physical area between them and me?
And what does it mean for their odds of making the sale at the end of this webinar?
My best guess is my subconscious brain– which is always on the lookout for threats– thinks they are placing on an act or pretense in order to somehow take advantage of me.
Heres a paraphrased excerpt of what they were stating: “THIS IS AMAZING! WERE GOING TO HAVE AN AMAZING TIME! YOURE GOING TO LOVE THIS AMAZING INFORMATION! ITS GOING TO CHANGE YOUR LIFE IN AMAZING WAYS!”
Their hands are waving in the air, their faces bobbing up and down, theyre so… … I dont know … ENTHUSIASTICALLY PHONY. Do not get me incorrect… … real enthusiasm for your specific niche, for what you teach and for your products is commendable and a trait you should cultivate. Come on, its got to be REAL and not contrived.
Individuals who put on webinars are nearly never expert actors and they should not try to be actors. Theyve got to be themselves. Genuine. Authentic. Someone the viewer can associate with.
Right now Im about as inclined to remain on the webinar and buy their product (whatever it may be, I do not have an idea) as I am to intentionally run my car into a brick wall.
Which asks the question… … how do you show interest on a webinar without alienating people? The same method you offer to people. You start where they are and you stroll with them to where you want them to go.
When two salespeople technique you, Picture yourself looking at an utilized cars and truck on a warm summer day. The first salesperson states, “THIS IS THE GREATEST CAR EVER IN THE HISTORY OF THE UNIVERSE AND IT IS AN ABSOLUTE BARGAIN AND YOU WILL LOVE THIS AMAZING CAR!”
The 2nd sales representative states, “This cars and truck is 3 years old, its got 45,000 miles on it and a small ding in the back bumper. Its likewise rated as being one of the most trusted vehicles on the roadway, the interior looks almost brand name brand-new, it drives like a dream and the air conditioner blows the coldest air Ive felt all summer.”
Which sales representative do you rely on?
The 2nd salesperson started out where you are, looking at the reality of the circumstance. Its a pre-owned car. Its got some miles.
Thats why when they begin informing you all the good points of the cars and truck, you think them. They are taking you along step-by-step from where youre starting out (doubtful potential buyer who does not want to get duped) to where they desire you to be (positive purchaser who understands youre getting a reasonable offer.).
The very first sales representative is differing from you, screaming at you to come throughout this gulf between the 2 of you. This causes natural resistance on your part and a desire to get away the scene and never come back.
Now that Ive written all of this, that webinar is 20 minutes in and I dont intend on returning to it. I just desire to work with genuine individuals who understand that Im not going to fall for hyped up phony interest.
Simply tell me like it is. Offer me the truth. Mention all the great factors why things can be far better if Ill simply follow together with you, and I guarantee Ill stay right there and listen to your every word, and Ill probably purchase, too.
It truly is that simple.
I might not seem to get far enough away from these two individuals. Come on, its got to be REAL and not contrived.
Theyve got to be themselves. Its a pre-owned cars and truck. Its got some miles.
I simply clicked onto a webinar a couple of minutes ago and I had to almost right away leave to write you this quick note. As I enjoyed the two people on screen I found myself physically moving far from my device. In fact I could not seem to get far enough far from these two individuals. Where I had been stooped over my laptop, my back was now pressed into the back of the chair, my head was turned away like I was about to get away, and I recognized something was extremely wrong.