Category Archives: Motivational

7 Of the Worst Business Decisions Ever

While it’s true we can learn from our own mistakes, it’s much easier, faster and sweeter to learn from the mistakes of others. With that in mind, here’s 7 doozies that belong in the Business Mistakes Hall of Shame: Schlitz Beer – At one time, Schlitz was the best selling beer in America. Then they … Continue reading 7 Of the Worst Business Decisions Ever

This Lead Magnet Doubles List Opt-ins

You’re familiar with how lead magnets usually work – you offer visitors a report or some other incentive for joining your list. Depending on your traffic source and the strength of your offer, your opt-in rate could be anything from almost non-existent to 30% or more. Here’s the problem – EVERYONE and their uncle is … Continue reading This Lead Magnet Doubles List Opt-ins

The Counterintuitive Approach to Higher Conversions in IM

You might think the best way to make sales in the online marketing field is to promise lots of money for very little effort. After all, we see these products that promise you’ll rake in the dough simply by tapping your toes three times and whispering you want to get rich. Which makes for great … Continue reading The Counterintuitive Approach to Higher Conversions in IM

A Sweet Little Side Business You Can Run Part Time

This won’t make you rich, but it can pay the bills. Basically, you’re going to hire two outsourcers and then sell the websites they build for you. This has been done by at least one marketer that I know personally, and I’m sure many others have found similar success with this business model. Here are … Continue reading A Sweet Little Side Business You Can Run Part Time

The Basic Marketing Mistake You’re Probably Still Making

Short and sweet: Are you going wide instead of deep? For example, if you’re in online marketing, are you trying to reach every new marketer out there? If your niche is gardening, are you trying to reach every vegetable gardener on the planet? And if your niche is dating, are you targeting every single male … Continue reading The Basic Marketing Mistake You’re Probably Still Making

S & C Construction

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5 Methods to Advertise Your Online Business Offline

You have to admit – the online world is CROWDED with marketing messages. It’s hard to start out and get noticed, and it’s become more difficult every day. Ironically, some of the older methods have once again become more effective. As everyone else vies for attention online, consider doing something old school, such as… 1: … Continue reading 5 Methods to Advertise Your Online Business Offline

How to Sell More Offline Services, Coaching Services, etc.

This works for any big ticket item you are selling one-on-one. For example, maybe you sell SEO services to brick and mortar businesses. Or perhaps you sell coaching over the phone to people who got a free 20 minute session with you. This works in print as well, but it works even better when you’re … Continue reading How to Sell More Offline Services, Coaching Services, etc.

How to Repurpose Your Content for Maximum Return

Here’s how to make your content timely, highly relevant and super hot, every single time. Let’s face it – online marketing is and always will be about selling stuff to people. Simple. The techniques might change (somewhat) and the methods we use become more refined, but it’s still all about selling products and services people … Continue reading How to Repurpose Your Content for Maximum Return