Making a 24 hour watch is such a simple concept, Ive got to question why we havent seen these before. When I looked at their website and viewed the video the very first time, I confess that I WANTED ONE OF THESE WATCHES! Viewing the video the 2nd time with my marketing cap on made me absolutely rethink that impulse. Because hi, I do not really think that purchasing the watch will cause me to move from the city to the nation and have absolutely nothing to do however play frisbee and view an hourglass, 2 things I do not want to do anyway. If they get a few stars to wear their watches, it could become a viral feeling and theyll make millions.
And I click the advertisement because, well, why not?
Now Im on a website called slow-watches. com and its asking me,
” Are you prepared to be slow?”
I require my coffee for this.
” We created a watch that enables you to experience time in a totally new method.” “The sluggish watch reminds you to stop going after the minutes and live for the moments.” “The distinct 24 hour one-hand principle fundamentally changed our way to perceive time– yours too?”
Ha! I like how they do not declare this watch will change your life or how you perceive time, however rather they position those claims as concerns.
– Will this item earn you a million dollars? – Will this diet make you ten years more youthful? – Will the tricks exposed in these videos make you irresistible to gorgeous women?
Possibly not, but these concerns fly below your skeptics radar and get you thinking, dont they?
” Sit back, watch the video and unwind. We would like to tell you about our slow story.”
If I didnt see their video– two times, and Ill be darned.
A couple of things to discover:
The very first half of the video shows you simply how unpleasant your life lacks this watch, while the second half of the video reveals how wonderful your life will be with the watch.
“Yes, our watch doesnt tell you precisely what time it is, however who cares about exact time anyhow? (Im absolutely paraphrasing here– view the video.).
Put on this watch and for the very first time in your life you will see, “How time naturally flows.”.
” Remember, dont count every 2nd– make every 2nd count.”.
I thought it hilarious that while the silky-smooth talking announcer is telling you to make every 2nd count while admitting their watch cant count seconds, theyre showing you two excellent looking people staring at an hourglass……. I suggest simply gazing at …. And staring at it some more……. Like they are so bored theyre wishing their dogs lives would just end right then and there.
But wait a minute… …( pun planned?).
… … why are we discussing this crazy watch and how theyre marketing it?
Due to the fact that there are some excellent lessons here.
First, making a 24 hour watch is such an easy concept, Ive got to question why we havent seen these before. Or have we seen them however they didnt catch on? The point is this: Simple ideas like this are all over if you are paying attention.
Personally, I would like to have a watch that reminds me every hour to get up from my chair and MOVE. I d likewise like the watch the serve as a Pomodoro timer throughout the day, with 25 minutes of work and a 10 minute break, or something like that.
Yes, I understand my phone can do those things for me, but I leave my phone in other rooms and I d prefer to have those features on my wrist. Is that an excellent product idea? I do not know, but if you choose to produce a watch like that, let me know and Ill likely purchase the first one.
Second, the watches cost $300. Thats why they tell you over and over theyre made in Switzerland, since weve been persuaded into thinking that fantastic watches can only be made in Switzerland, so it helps significantly with cost reason.
Third, the watches cost $300 which indicates its going to be all about the marketing and positioning. To offer a watch without a popular brand name for $300, youre going to have to get slick with your marketing.
4th, that is exactly what theyve done here. I admit that I WANTED ONE OF THESE WATCHES when I looked at their website and watched the video the very first time! Yes, I truly did.
Seeing the video the second time with my marketing cap on made me completely reassess that impulse. Due to the fact that hello, I dont truly believe that purchasing the watch will cause me to move from the city to the nation and have definitely nothing to do however play frisbee and watch an hourglass, two things I do not desire to do anyway. (Watch the video to see what I indicate.).
To address their question: “Can a Watch Change Your Life?”.
Regardless, if you can take an easy product like an odd looking watch and utilize your marketing to make people feel better about themselves, then perhaps thats not such a bad thing.
If you offer an item that teaches people how to make cash, for example, then you can certainly paint an image of their life prior to and after getting your product. And in truth, you can use this watch video as a design template of what that might look like.
An average product with terrific marketing can offer like gangbusters. Thats what I think they have here. It could end up being a viral feeling and theyll make millions if they get a few celebs to wear their watches.
Then once again, there have actually been plenty of products that were supposed to be “the next huge thing” however stopped working terribly.
Back to you and your business… … Take an appearance at your products and ask yourself, what simple modification can you make to absolutely stand out from the crowd? Simply put, whats your version of going from 12 hours to 24 hours?
Next, look at your marketing like youre seeing it for the very first time. Does it sweep you up in the minute and make you believe, “Wow! I want this!” If not, you may desire to rethink how youre providing your item to the world.
Heres a cool little trick you can attempt: Every time you see an advertisement or commercial, picture its for your item. Look for the components you can obtain to use in your own marketing campaigns to make them fresh and get the viewers attention.
Can your item change peoples lives (unlike this watch)?
Simply imagine what you might attain with a fresh marketing project that lets individuals feel what that alter will be like when they have your product.
Can you develop a fresh marketing project that offers a million copies of your item? I think you can…….
Im surfing the internet in an early morning pre-coffee daze when I see an advertisement for an odd-looking watch that states, “Handmade in Switzerland: 24 hours and just 1 hand…… “And Im thinking…,” Ohhhh-kaayyyyy … what fresh overpriced gimmick is this?”