Breakfast charcuterie, bed room bathtubs, and extra: Pinterest predictions for 2021 are in

30-second abstract:

Pinterest Predicts, the newest development report from Pinterest, gives a glimpse into the longer term, itemizing up-and-coming developments for 2021 primarily based on in style searches, pins, and posts from 2020.
Pinterest is a spot the place folks plan new tasks, search for inspiration, and store for distinctive, uncommon and progressive merchandise.
Pinterest has a great observe report in terms of nailing future developments—80% of their predictions for 2020 got here true.
We spotlight some key developments in three classes: Wellbeing, Journey, and Meals.
You possibly can view all the report, which organizes 150 developments in 10 classes, on Pinterest’s enterprise web site.

What do safety crystals, bed room bathtubs, and charcuterie boards have in frequent? They’re all up and coming developments, in line with Pinterest Predicts, the newest developments report from the visible search engine and creativity platform.

Pinterest has over 442 million month-to-month customers. Their person base skews greater than 60% feminine, however a variety of demographics, together with male and Gen Z pinners, use the platform (each teams had been up 50% from final 12 months).

Pinterest is a spot the place folks plan new tasks, search for inspiration, and store for distinctive and progressive merchandise.

Since folks flip to Pinterest for inspiration, planning for occasions and tasks forward of time, their search knowledge tends to determine scorching new pursuits earlier than they start trending in all places else.

Pinterest has a great observe report in terms of nailing future developments—80% of their predictions for 2020 got here true.

Understanding shopper sentiment, curiosity, and motivation in 2020 has been tough because the pandemic, related lockdowns, and financial uncertainty have modified folks’s priorities and behaviors.

This 12 months, the developments exhibiting up on Pinterest mirror these adjustments. We’ll evaluation a few of the key highlights from the report inside a number of classes together with Wellbeing, Journey, and Meals.

The whole report organizes 150 developments into ten classes, figuring out key themes that present how shopper behaviors are shifting.

Prioritizing psychological, bodily, and religious wellbeing

Aya Kanai, Pinterest’s Head of Content material and Editorial Partnerships lately spoke at a press occasion protecting key findings from Pinterest’s 2020 search knowledge.

Says Kanai, “New Age wellness developments and rituals are coming again and different therapeutic strategies have gotten extra mainstream. Sleep care would be the new self-care.”

Trending search phrases on this class embrace: safety crystals, manifestation methods, and fantasy map making.

Partial search outcomes on Pinterest for the time period “Safety Crystals”

Listed here are some key wellness findings from the report:

There was a 100% enhance in searches for the time period “safety crystals” and 105% enhance for “manifestation methods” within the U.S.
Searches for the time period “zodiac signal info” elevated 6x in Spain, Germany, and Sweden.
Religious bathing is a rising development, with searches for the time period “religious cleaning tub” growing by 180% within the UK, Canada, and Australia.
Within the US, Australia, and the UK, searches for the time period “tub in bed room free standing” elevated by 50%.

A shower within the bed room (this isn’t bizarre in any respect)—Supply: Pinterest

Automobiles are the brand new “third area” for the journey hungry

After a tough 12 months for the journey trade, Pinterest’s view of upcoming journey developments is hopeful. Says Kanai, “In 2021, folks will begin to plan, e book, and discover once more. Outside exploration will development up with actions like RV tenting and stargazing gaining popularity.”

Predictions are primarily based on developments that occurred all through 2020, together with automotive journey being on the rise globally, and automobiles themselves providing an escape area for these caught at house (which is all of us).

Per Kanai: “Subsequent 12 months, automobiles will provide extra than simply an escape route, they’ll grow to be an escape area as pinners use their automobiles for all the things from date evening to survival automobiles.”

Pinterest international journey knowledge discovered:

In Brazil, Germany, and France, there was a 2x enhance in searches for the time period “automotive date evening”
Searches for the time period “automotive man cave” elevated by 115% within the US, Australia, and the UK
There was a 100% enhance for the time period “canine automotive seats” within the US, Canada, and the UK

Car manufacturers can benefit from automobiles as the brand new “third area” by selling luxurious options like therapeutic massage seats, encompass sound, and vista roofs.

CPG manufacturers may profit from this development by reminding shoppers to inventory their automobiles with issues like hand sanitizer, lip balm, and moist wipes.

The sky’s the restrict when your residing area extends to your automotive!

Breakfast charcuterie boards and spices for the win

The meals trade was reworked by the pandemic. Among the many many various developments gleaned from Pinterest’s search knowledge, French charcuterie boards, cooking at house, and mimicking the dining-out expertise had been among the many prime.

PinterestPinterestSupply: Pinterest Predicts 2020 Report

“There are numerous new food-related developments predicted for 2021,” explains Kanai, “Pinners will experiment with new flavors methods and cuisines at house. We’ll see the rise of extra spiced up recipes and intense taste profiles. Pinners may even entertain in a different way with a brand new tackle what the French name a charcuterie board, besides that as an alternative of chilly cuts, they’ll serve breakfast or dessert spreads.”

Charcuterie breakfast spreads? Now that’s one thing I can sink my tooth into! (I’m sorry. I’ll see myself out).

Pinterest international knowledge reveals the next food-based developments:

There was a 130% enhance in searches for the time period “bread artwork” within the US, UK, and Australia.
“Connoisseur meals plating” elevated 105% in Germany, Australia, and the UK.
Searches for the time period “Basque burnt cheesecake” elevated 10x in Canada, Australia and Indonesia.

If you happen to’re interested in what bread artwork is, right here’s a glimpse of a Focaccia bread masterpiece:

PinterestPinterestQuilted Focaccia buns—Supply: Pinterest

Future developments drive future planning

The statistics and developments listed above are only a style (pun meant) of what’s out there in Pinterest’s annual development report. It’s value digging into the classes which might be related for what you are promoting to assist get an understanding of what shoppers have been looking for all through 2020 so you’ll be able to plan forward as we transfer into 2021.

Findings are damaged down geographically with major subjects—Dwelling, Meals, Vogue, Magnificence and Health/Wellness—equally in style throughout all nations.

Nuances particular to every nation are listed together with statistics for a given matter (e.g., “meals garnishes” versus “connoisseur meals plating”) various primarily based on nation, as illustrated by the next graphic.

PinterestPinterestSupply: Pinterest Predicts 2020 Report

Entrepreneurs, manufacturers, and companies of all stripes can use Pinterest’s trending search time period data to plan their content material methods for 2021.

Folks have been turning to Pinterest for steering and inspiration on easy methods to navigate the pandemic, so it’s additionally a great outlet for advertisers to achieve shoppers as they’re planning their subsequent outing, venture, or meal.

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