The ability of voice might help advertising and marketing groups capitalize on content material

October 28, 2020

30-second abstract:

Trint, an AI-powered transcription know-how platform, revealed a whitepaper explaining find out how to repurpose video and audio into a number of forms of content material.
Digital occasions current an enormous alternative to repurpose video and audio past the preliminary occasion—however provided that that content material is accessible.
Speech-to-text know-how like Trint’s can transcribe audio in real-time with the assistance of AI. It has a excessive diploma of accuracy, enabling voice content material to be become transcripts which might then be repurposed as blogs, gross sales decks, buyer tales, social media posts, and extra.
Automated transcription instruments, like Trint’s AI-powered speech-to-text platform, provide a fast (and straightforward) resolution for making video content material extra accessible via video captioning and transcripts.
Trint’s platform permits group collaboration, which is important throughout this era of working from dwelling, combining automated transcription with AI-enhanced accuracy. Study extra by downloading their free white paper from ClickZ.

How will you make your video and audio work tougher, growing the general speed-to-market for content material manufacturing and reaching a greater ROI? In a phrase: clever transcription (okay, that’s two phrases).

Trint is an AI-powered transcription know-how platform headquartered in London. They clarify find out how to leverage the ability of audio and video content material of their whitepaper, Capitalizing on Content material: How Advertising and marketing Groups Can Get the Most Mileage From Their Content material Investments.

Content material created in partnership with Trint.

Digital occasions present a wealth of content material

This yr, we’re all going digital out of necessity, with occasions like conferences, lessons, and seminars happening stay over Zoom and different platforms.

Digital occasions current an enormous alternative to repurpose audio content material past the preliminary occasion—however provided that that content material is accessible.

Trint writes, “Repurposing your movies into blogs, gross sales decks, emails, buyer tales and social media posts makes your content material extra accessible to customers throughout a number of platforms, touchpoints and gadgets.”

Reworking your audio and video into new content material requires an correct transcription, which is extremely time consuming, even maddening, when executed manually.

Trint’s speech-to-text know-how can transcribe spoken content material in real-time. With the assistance of AI, it has a excessive diploma of accuracy, saving entrepreneurs large quantities of time by turning their audio and video content material into transcripts which may be repurposed in some ways.

The significance of video captioning

Whereas one key advantage of transcribing recorded content material into textual content is the power to repurpose it for advertising and marketing supplies, it additionally offers an important ingredient for usability. Specifically, captioning movies.

Captions, that are subtitles overlayed on movies, aren’t only a ‘good to have’ for the numerous social media customers who watch movies with out the sound (as a lot as 85% on Fb), however they’re required by legislation.

The Individuals with Disabilities Act requires organizations to supply closed captions or video transcripts, making recorded content material accessible for individuals with disabilities.

Trint’s AI-powered speech-to-text platform, offers a fast (and straightforward) method to produce  video captions and transcripts.

Trint can transcribe audio in real-time, so conferences, cellphone calls, and stay occasions may be captured immediately, facilitating compliance and usefulness.

Unlocking the ability of speech

Leveraging audio and video content material in order that it may be used for text-based advertising and marketing collateral requires accuracy. Trint lists a number of key components that assist obtain this, as follows:

Automated transcription: With automated transcription, inefficiencies and errors inherent with handbook transcription are minimized. It additionally allows you to transcribe occasions in real-time, so you'll be able to rapidly produce content material because the occasion unfolds.
Productiveness platform: Trint’s editable transcripts empowers groups to work collectively, enabling collaboration and eliminating bottlenecks. Modifying and distributing a Trint transcript is simple and reduces the chance of error that comes with juggling a number of variations of a manually typed transcript.
AI-enhanced accuracy: AI-powered transcription creates correct paperwork rapidly, saving customers as a lot as 75% of time spent on handbook transcription. Quick, correct transcripts give organizations  the power to supply and repurpose written content material quicker than ever. Trint’s know-how combines automated speech recognition (ASR) with pure language processing (NLP), to supply quick transcripts with as excessive as 99% accuracy, with clear audio and speech.

Collaborative capabilities with Trint

Whereas automated transcription alone might help enhance your content material’s speed-to-market, Trint is a collaborative software aimed toward facilitating group collaboration. As such, they’ve outfitted their platform with capabilities that allow advertising and marketing groups to work collectively to supply content material extra rapidly. A number of of those embrace:

Searchable modifying: The Trint Editor maps every recorded phrase to the transcription making it searchable and eliminating the necessity to take heed to prolonged audio recordsdata to find particular matters or pull quotes. The Editor additionally permits customers so as to add feedback and spotlight key moments aiding collaboration and rushing up content material creation.
Customizability: Trint’s Vocab Builder permits customers to create a customized checklist of phrases and phrases which may in any other case journey up the AI performance. That is good for jargon-heavy industries, like legislation and drugs.
On the spot translation: Trint immediately interprets whole transcripts into as much as 54 languages, letting customers communicate to their international viewers.

To be taught extra about Trint and how one can leverage the ability of voice in your advertising and marketing initiatives, obtain their free whitepaper from right here.

The publish The ability of voice might help advertising and marketing groups capitalize on content material appeared first on ClickZ.

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