47 Fb Stats That Matter to Entrepreneurs in 2021

Fb is the largest of all of the social networks, by far, primarily based on nearly each measure. On this put up, we lay out 47 present Fb statistics—up to date for 2021—that show this monumental platform remains to be a should for entrepreneurs in virtually each sphere.

Let’s discover the Fb stats that may matter to entrepreneurs this 12 months.

Obtain the whole Digital 2020 report to be taught the place to focus your social advertising and marketing efforts and the right way to higher goal your viewers. The complete examine additionally contains extra easy-to-understand information visualizations and shareable graphics.

Normal Fb stats

1. Fb has 2.74 billion month-to-month lively customers

That’s a rise of 12% year-over-year from September 2019.

If there’s one stat that proves the significance of incorporating Fb into your advertising and marketing technique, that is it. There’s merely no different platform that gives this type of attain.

2. Fb reaches 59% of the world’s social networking inhabitants

It’s the one social platform to succeed in greater than half of all social media customers.

Three. Fb is the world’s third-most visited web site

It’s outranked solely by Google and YouTube. When folks spend time on-line, there’s probability they’re spending it on Fb.

four. Fb is the second-most downloaded app

And Fb Messenger is quantity 7. Solely TikTok beats Fb for downloads.

Once more, this means how prevalent Fb is in our day-to-day lives, whether or not on the net or on our telephones.

5. Fb turns 17 years outdated in 2021

Mark Zuckerberg launched the primary model of “The Fb” on February four, 2004. Most high-schoolers have by no means recognized a world with out Fb.

There’s little doubt that in these 17 years, Fb has firmly established itself because the place we get our information, find out about new merchandise, and talk with buddies, household, and companies, as you’ll see within the Fb statistics under.

6. 63% of Fb employees are males

The corporate has been engaged on rising variety in its workforce, and the proportion of male workers is trending down from 69% in 2014. However males nonetheless make up the vast majority of employees at Fb, and so they fill a whopping 75.9% of technical roles.

Fb person statistics

7. 57% of Fb’s viewers is male

And 43% is feminine. (Fb limits its gender reporting to female and male.) For comparability, Instagram is sort of equally break up between women and men.

eight. 32.four% of Fb’s viewers is aged 25-34

That’s the most important viewers phase by age. The following largest group is aged 18-24, representing 23.5% of Fb’s viewers. Solely four.7% of Fb’s viewers is 65 or older, and solely 5.eight% is 17 or underneath.

9. 95% of the U.S. inhabitants over age 12 is conscious of Fb

Who’re the 5% who’ve by no means heard of the social media behemoth? Good query.

10. 63% of the U.S. inhabitants over age 12 makes use of Fb

Whereas virtually all People find out about Fb, about two-thirds of the inhabitants really makes use of it.

That’s down from a excessive of 67% in 2017, however up from 61% final 12 months.

Supply: Edison Analysis

Whereas that’s the general determine, the proportion of American adults utilizing Fb varies by age vary:

64% of 12- to 34-years olds
74% of 35- to 54-year-olds
52% of these 55 and over

11. Solely eight.9% of Fb’s viewers is within the U.S.

Sure, we simply instructed you the vast majority of People use Fb: the community reaches 190,000,000 customers in the US.

However evaluate that to 310,000,000 customers in India. The overwhelming majority of Fb’s viewers lives outdoors of the US.

12. The quickest rising area for Fb is the Center East and Africa (13.6%)

That’s adopted by Asia at 10.7%. Fb can be nonetheless rising in Europe and North America, and noticed eight.7% progress globally in 2020.

Nonetheless, Fb is definitely dropping customers in Germany, Japan, Switzerland, and South Korea.

13. 83% of Canadians have a Fb account

That’s the highest social platform by far in Canada. By comparability, 51% have an Instagram account.

14. 53% of U.S. Fb customers belief the platform to guard their information and privateness

Which means 47% don’t. And of the 53% who do belief Fb, 23% solely achieve this “considerably.” That’s the bottom belief stage amongst social networks.

Cultivating a long-term relationship together with your Fb connections will help overcome their misgivings in regards to the community. Make certain they perceive the advantages of following you.

For extra Fb person statistics, try our put up on Fb demographics all entrepreneurs must know.

Fb utilization statistics

15. Fb customers spend 34 minutes per day utilizing the platform

eMarketer had predicted a drop in time spent on Fb in 2020, however the pandemic modified that. What are Fb customers doing throughout these 34 minutes? Learn on.

16. 79.9% of Fb customers solely entry the platform on a cellular machine

Which means they by no means entry Fb on a pc.

By comparability, just one.7% of Fb customers solely entry the platform on a pc. And 18.5% of customers entry Fb from each a cellular machine and a pc.

When planning your Fb advert placement, take into account which units your explicit viewers is almost definitely to make use of.

17. 80.5% of cellular Fb customers entry the app on Android

Solely 14.Three% use iOS. That is seemingly associated to the small proportion of Fb customers who stay in the US.

18. 36% of individuals get information from Fb

That’s the best proportion amongst social networks. There’s an essential dialogue taking place about Fb’s affect as a supply of stories, and it’s one all companies ought to maintain tabs on.

However for entrepreneurs, it’s additionally price contemplating what this Fb stat says in regards to the community’s worth as a platform on which to announce new product launches, campaigns, or collaborations. If there’s a newsworthy angle to one thing you’re engaged on, be sure your Fb followers find out about it.

Reuters Digital Report proportion that used social network for news contentReuters Digital Report proportion that used social network for news content

Supply: Reuters Institute Digital Report 2020

19. 45% of new-music seekers aged 35-54 uncover new music on Fb

That is the one age group that lists Fb as a top-Three supply for brand spanking new music discovery. For musicians catering to Technology X, Fb is a key method to join with potential new followers.

20. Essentially the most mentioned second on Fb in 2020 was the dying of Kobe Bryant

Fb customers within the U.S., Mexico, and the Philippines contributed probably the most posts in regards to the late basketball star.

21. 500 million folks use Fb Tales each day

Creating content material for Fb Tales is completely different from creating content material for the Information Feed. The tempo is quicker, the side ratio is completely different, and also you’ve obtained a lot much less textual content to work with. However Tales have the strategic benefit of showing on the high of the display.

Obtain the whole Digital 2020 report to be taught the place to focus your social advertising and marketing efforts and the right way to higher goal your viewers. The complete examine additionally contains extra easy-to-understand information visualizations and shareable graphics.

Get the total report now!

For entrepreneurs battling the Fb algorithm, this may be a straightforward method to ensure your content material is seen.

22. Fb customers “love” about eight% of lawmakers’ posts, and specific “anger” at 6% of them

These are the most typical responses to lawmakers’ Fb posts aside from the generic “Like.”

For entrepreneurs, this serves as reminder to look at the sorts of reactions your posts encourage. Love is nice. Anger could imply you must alter your strategy.

total number of angry and love reactions to lawmakers' Facebook poststotal number of angry and love reactions to lawmakers' Facebook posts

Supply: Pew Analysis Centre

23. 1.Three billion folks use Fb Messenger

That’s 23% of the world inhabitants over the age of 13.

They usually’re utilizing Messenger to speak with manufacturers. There are 10 billion messages despatched between folks and companies on Messenger each month.

24. 1.eight billion folks use Fb Teams

And there are tens of hundreds of thousands of teams on Fb.

Companies and types can create Fb Teams of their very own to work together with current followers, or discover methods to attach with potential clients by means of current public teams.

25. Native Fb Group membership grew Three.3x this spring

That quantity is the expansion from February to Could, 2020.

As folks discovered themselves sticking a lot nearer to house, they used Fb Teams to hook up with their native communities.

26. The most important Fb Group within the U.S. is The Blackout Coalition

With 1.eight million members, this group helps assist Black-owned companies.

Greater than Three.5 million folks within the U.S. joined new Fb Teams to assist Black-owned companies this spring.

27. Fb Courting has created greater than 1.5 billion matches

Fb’s opt-in relationship part launched in September 2019 and lately expanded into Europe.

28. A median Fb person likes 12 posts monthly

That’s one virtually each different day. The common person additionally makes 5 feedback and shares one put up each month.

Posting compelling content material that encourages engagement will assist make sure you get your share of these likes, feedback, and shares.

29. 96.Three% of Fb customers use a minimum of one different social media platform

90% of them use YouTube, 73% use Instagram, and 52% use Twitter.

Remember the fact that you’ll be able to attain your viewers throughout a number of platforms with remarketing. Putting in the Fb Pixel is a superb place to start out.

30. 54% of American social media customers say Fb is the platform they use most frequently

Sure, they’re utilizing different social networks, as we simply confirmed you. However Fb is the one most individuals use most frequently. Solely 16% say they use Instagram most frequently, and 5% title Twitter as their most-used social media web site.

Fb enterprise statistics

31. 42% of companies on Fb are primarily based within the suburbs

By comparability, 33% are city companies, and 25% are primarily based in rural areas.

32. 48.5% of B2B determination makers use Fb for analysis

That makes it the highest conventional social community for B2B analysis, with solely YouTube coming in larger at 50.9%. Don’t neglect Fb when advertising and marketing to a enterprise viewers.

33. 18.Three% of U.S. adults made a purchase order by means of Fb within the final 12 months

Examine that to 11.1% for Instagram and a pair of.9% for Pinterest.

eMarketer graph of US adults who made purchases via social media platformseMarketer graph of US adults who made purchases via social media platforms

Supply: eMarketer

34. Fb clicks on searches for native enterprise elevated 23% from February to Could, 2020

Because the #SupportLocal pattern took maintain this 12 months, folks shifted their focus to native firms and merchandise.

35. ⅔ of Fb customers go to an area enterprise Web page a minimum of as soon as every week

It’s not simply the massive manufacturers succeeding with Fb advertising and marketing. (Though they’re actually utilizing Fb, too.)

Native companies can use Fb to create lasting connections with repeat clients inside their very own communities.

36. Fb eliminated Three,716,817 items of content material in a single half 12 months for copyright and trademark infringement and counterfeit experiences

Social listening will help you uncover if your personal content material or merchandise are being misused or misrepresented on Fb. When you uncover an issue, attain out to Fb for assist having the content material eliminated.

Fb advert statistics

37. Fb has an promoting viewers of two.14 billion

That’s the variety of folks Fb experiences will be reached with adverts on its platform. It’s a rise of two.2% (or 45 million customers) since Q3 2020.

38. 47% of Fb’s advert income comes from the U.S. and Canada

Primarily based on “estimation of the geographic location of our customers once they carry out a revenue-generating exercise.”

However bear in mind: The overwhelming majority of Fb customers stay outdoors the U.S. When you promote a product that may ship internationally, or a digital services or products for which geography just isn’t an element, there’s large untapped potential right here so that you can attain advert markets with out quite a lot of competitors.

39. The common worth for an advert decreased 9% in Q3 2020

That is excellent news for advertisers, because it means you get (barely) extra bang in your buck.

40. A median Fb person clicks on 12 adverts monthly

That’s one each 2.5 days. It could not seem to be an enormous quantity, however keep in mind that not all adverts require a click on to be efficient.

Most significantly, this Fb stat reveals that customers proceed to concentrate to and have interaction with Fb adverts, reasonably than tuning them out.

Girls click on on extra adverts (15 monthly) than males do (10).

41. Within the Philippines and Libya, Fb adverts can attain 100% of the inhabitants over age 13

Sure, everybody. That stage of attain actually can’t be beat.

Fb adverts can attain 98% of the inhabitants in Malta, Samoa, and Aruba, and 97% in Mongolia, Ecuador, and Peru.

Fb publishing statistics

42. The common Fb Web page shares 1.55 posts per day

Of these posts, 55.6% are pictures, 22.2% are movies, 18.5% are hyperlinks, and simply Three.6% are straight standing updates.

Wish to take advantage of your 1.55 posts per day? Take a look at our weblog put up on the very best instances to put up on Fb.

43. The common engagement charge for Fb posts is zero.18%

Use this to benchmark your personal engagement charge. When you’re not there but, try our checklist of how to extend Fb engagement.

44. Pages with fewer than 10,000 followers see zero.52% engagement

That’s a a lot larger quantity than the Fb stat above. That’s as a result of engagement declines as a Web page’s viewers grows.

Pages with greater than 100,000 followers see solely zero.10% engagement.

Fb video statistics

45. The common engagement charge for Fb video posts is zero.26%

Keep in mind that the typical engagement charge total is simply zero.18%. That’s robust motivation to include video content material in your advertising and marketing technique.

46. Fb Dwell viewership elevated by 50% this spring

Fb attributes the bounce to folks desirous to attend stay occasions like health lessons, or join with folks they will not assist in particular person, like their favourite artists.

The week of the Easter and Passover holidays was the most well-liked week ever for Fb Lives from religious Pages.

47. Greater than 1.25 billion folks go to Fb Watch each month

In case your Web page has greater than 5,000 followers, strive creating content material for this video-specific tab inside Fb.

Handle your Fb presence alongside your different social media channels utilizing Hootsuite. From a single dashboard you’ll be able to schedule posts, share video, interact your viewers, and measure the affect of your efforts. Strive it free in the present day.

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The put up 47 Fb Stats That Matter to Entrepreneurs in 2021 appeared first on Social Media Advertising and marketing & Administration Dashboard.

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