36 Twitter Stats All Entrepreneurs Must Know in 2021


Earlier than you possibly can plan an efficient advertising technique for any social platform, you might want to perceive who’s utilizing it, and the way. Listed below are a very powerful Twitter statistics you might want to know to grasp how and why individuals are utilizing this social community in 2021.

Bonus: Obtain the free 30-day plan to develop your Twitter following quick, a each day workbook that can assist you to set up a Twitter advertising routine and monitor your progress, so you possibly can present your boss actual outcomes after one month.

Basic Twitter stats

1. Twitter has an promoting viewers of 353 million

That quantity is up eight% since Q3 2020, a rise of 27 million customers.

This quantity is an extrapolation by Hootsuite and We Are Social primarily based on Twitter’s self-serve promoting instruments.

The quantity Twitter itself publishes to explain its viewers is “monetizable each day energetic customers” (or mDAUs). That quantity is 187 million as of Twitter’s Q3 2020 quarterly report, a 29% improve year-over-year.

Supply: Twitter

2. Twitter’s consumer base is predicted to develop 2.four% in 2021

eMarketer initially predicted that Twitter would see 2.eight% progress in 2020, however the pandemic modified every little thing. In October, they revised their 2020 forecast to progress of eight.four%.

Issues ought to decelerate to a extra regular tempo in 2021 with 2.four% progress, adopted by 2.zero% progress in 2022.

Twitter users worldwide 2019-2024Twitter users worldwide 2019-2024

Supply: eMarketer

three. 90% of the U.S. inhabitants is acquainted with Twitter (even when they don’t use it)

That’s really a decline from final 12 months, when 92% of People mentioned they have been acquainted with Twitter.

For reference, 95% are conscious of Fb, and 91% are conscious of Instagram.

four. Twitter is the Sixth-ranked cellular app

That’s primarily based on the variety of month-to-month energetic customers. It’s a world rating, however excludes China, a market with many apps not obtainable in the remainder of the world.

5. Twitter turns 15 in 2021

Launched in March 2006, Twitter hits the decade-and-a-half mark this 12 months.

6. Twitter ranks 7 (out of 9) digital platforms for digital belief

That’s not nice. Solely TikTok and Fb fare worse. Solely about 57% of U.S. customers strongly to considerably agree that Twitter protects their privateness and knowledge.

Twitter consumer statistics

7. 68.7 million (or 19.four%) of Twitter’s customers are primarily based within the U.S.

That makes People the most important proportion of Twitter’s consumer base.

Japan and India are the corporate’s second- and third-biggest markets.

Nonetheless, European markets could also be catching up – as a result of…

eight. Twitter’s German viewers grew by 30% in This fall 2020

That’s the most important improve of all Twitter markets worldwide. There at the moment are 5.45 million Germans utilizing this social platform.

9. Twitter has much more male customers (70%) than feminine customers (30%)

Almost ¾ of Twitter’s viewers is male, an vital consideration when fascinated by how you need to use this community to attach along with your explicit viewers. (Female and male are the one choices Twitter reviews for gender.)

In the US, the hole is smaller: 54% of U.S. Twitter customers are male, and 43% feminine.

In Canada, the hole is even smaller: 43% of Canadian on-line males have a Twitter account, and 41% of Canadian on-line girls.

For a wider view on Twitter’s customers, take a look at our in-depth breakdown of Twitter demographics.

10. 21% of adults within the U.S. use Twitter

This proportion has stayed comparatively regular over the previous few years, with a little bit of a dip in 2019, to 19%.

This makes Twitter sixth when it comes to U.S. inhabitants use. Extra People use Fb, Instagram, Snapchat, Pinterest, and LinkedIn.

11. 42% of U.S. Twitter customers have a school diploma

And solely 25% haven’t any school training in any respect.

12. 42% of on-line Canadian adults have a Twitter account

Like their American counterparts, Canadian Twitter customers are prone to have a excessive annual earnings (over $60,000) and a school diploma.

Bonus: Obtain the free 30-day plan to develop your Twitter following quick, a each day workbook that can assist you to set up a Twitter advertising routine and monitor your progress, so you possibly can present your boss actual outcomes after one month.

Get the free information proper now!

13. 28.9% of Twitter’s viewers is 25- to 34-years outdated

That’s the most important age phase, carefully adopted by the 35- to 49-year-olds at 28.2%.

Males outnumber girls in all age classes, however particularly in these two largest cohorts.

profile of Twitter's advertising audienceprofile of Twitter's advertising audience

Supply: Hootsuite/We Are Social

14. American Twitter customers usually tend to be Democrats than Republicans

In the US, Twitter customers are more likely to lean to the left of the political spectrum. Of U.S. grownup Twitter customers, 65% are Democrats or lean Democratic, and 33% are Republicans or lean Republican.

The Democrats on Twitter additionally lean additional left than their non-Twitter friends.

15. 99% of Twitter customers additionally use not less than one different social community

Twitter customers don’t function in a vacuum. 87% of them additionally use Fb, and 84% additionally use Instagram.

This creates alternatives for efficient remarketing campaigns.

16. Twitter is the #1 social platform in Japan

Whereas Fb dominates in North America, Twitter takes high spot in Japan, with 64.1% of social community customers onboard. In truth, greater than 25% of Twitter customers dwell in Asia-Pacific.

Twitter utilization statistics

17. 9.6% of U.S. adults considerably elevated Twitter utilization through the pandemic

2020 was a 12 months of elevated social media utilization total, however Twitter didn’t get as large a bump because the extra visible platforms that make for extra entertaining doom-scrolling.

Fb, Instagram, Snapchat, Pinterest, and TikTok all noticed bigger will increase in utilization through the early days of COVID-19.

coronavirus impact on social media usage by platformcoronavirus impact on social media usage by platform

Supply: eMarketer

18. Twitter suspended 925,700 accounts within the first half of 2020

That’s a 6% improve from the final half of 2019. The vast majority of these accounts have been suspended for “hateful conduct.”

19. 92% of U.S. tweets come from 10% of Twitter customers

The median consumer tweets as soon as a month, whereas probably the most prolific Twitter customers tweet 157 occasions, in response to Pew Analysis.

These heavy Twitter customers are more likely to lean Democratic than Republican.

difference in how Republicans and Democrats behave on Twitterdifference in how Republicans and Democrats behave on Twitter

Supply: Pew Analysis Heart

20. 5% of U.S. Twitter customers say it’s the social platform they use most frequently

Examine than to 54% for Fb. Twitter’s 5% has remained unchanged since 2018.

21. 17% of People get their information from Twitter

And worldwide, 12% of individuals use Twitter as a information supply. That places Twitter behind Fb (36% worldwide), YouTube (21%), and WhatsApp (16%).

It’s fascinating to notice that Instagram is gaining on Twitter as a information supply, with the 2 networks nearly tied for information use since 2019.

Internet users globally who use Twitter vs Instagram to access newsInternet users globally who use Twitter vs Instagram to access news

Supply: eMarketer

Right here’s a unique however associated stat: 59% of Twitter customers recurrently get information from the platform. That’s the best amongst social networks.

So, Twitter is just not the social community People use. However getting information is a key characteristic of the platform for present Twitter customers.

22. 50% of Canadian Twitter customers entry the platform each day

23% entry it weekly, and 26% lower than as soon as a day.

23. 70 million Twitter accounts comply with Twitter Matters

That’s a rise of 40% from Q2 to Q3 2020. There are greater than 5,100 Matters obtainable to comply with.

Twitter for enterprise statistics

24. 82% of B2B content material entrepreneurs used Twitter for natural content material advertising within the final 12 months

Twitter is tied with Fb for this Twitter enterprise statistic. Solely LInkedIn ranks increased, at 96%. However…

25. 27% of B2B content material entrepreneurs used Twitter adverts within the final 12 months

We simply instructed you Twitter was tied with Fb for B2B natural content material advertising. For paid Twitter adverts, it’s method behind: 67% of B2B entrepreneurs use Fb adverts, in comparison with solely 27% utilizing Twitter.

In case you’re advertising to a B2B viewers, there could also be untapped market area right here so that you can discover.

26. 19% of retail banks have a devoted Twitter customer support deal with

That’s along with their primary account.

Twitter is an efficient channel for social media customer support, and a devoted service account might help guarantee your workforce responds rapidly to incoming requests.

Twitter promoting stats

27. Twitter adverts can attain 5.eight% of the world inhabitants over age 13

That’s not the most important amongst social networks, but it surely’s nonetheless a considerable viewers—particularly if you discover the suitable area of interest.

28. Twitter’s advert income is up 15%

Advertisers spent $808 million on Twitter in Q3 2020, primarily based on “the return of occasions and elevated product launches.”

Most of that promoting earnings comes from the USA, adopted by Japan.

29. Twitter advert engagement is up 27%

In accordance with Twitter’s Q3 2020 report, customers are more and more partaking with adverts on Twitter. Concurrently, Twitter says that the CPE (price per engagement) is down 9%.

Twitter factors to cost decreases throughout most advert codecs and viewers progress for these numbers.

In case your Twitter advertising technique may benefit from cheaper and extra partaking adverts, you may need to take a look at our information to utilizing Twitter adverts.

30. Twitter web site carousel adverts noticed a median 15% improve in CTR over single-asset adverts

For app carousel adverts, the rise was 24%. Each of those numbers come from Twitter’s Beta testing of the brand new advert format, which launched in November 2020.

Twitter publishing stats

31. #COVID19 was the most-used hashtag of 2020, adopted by #BlackLives Matter

#COVID19 was used practically 400 million occasions.

Pew Analysis discovered that #BlackLivesMatter was used a median of three.7 million occasions per day from Might 26 to June 7.

analysis of publicly available #BlackLivesMatter Tweetsanalysis of publicly available #BlackLivesMatter Tweets

Supply: Pew Analysis Heart

#StayHome was quantity three.

With vital subjects dominating the dialogue, manufacturers have to tread flippantly and think twice about how they use social platforms. As we clarify in our 2021 Social Traits Report, silence might be golden.

32. There have been 7,000 Tweets about TV or films each minute in 2020

Whereas individuals used Twitter to speak about tough and vital subjects in 2020, additionally they used it for leisure and escapism.

It’s fascinating to notice that solely one of many High 5 most-discussed TV exhibits is from Hollywood: Gray’s Anatomy. The number-one most mentioned present was Huge Brother Brasil.

Recreation of Thrones, Tiger King, and Stranger Issues additionally made the highest 10.

33. There have been 2 billion Tweets about sports activities in 2020

Although many sporting occasions have been cancelled, individuals had lots to say about sports activities.

Essentially the most Tweeted-about sporting occasion was the Tremendous Bowl, and probably the most mentioned workforce was the LA Lakers.

There have been additionally greater than 2 billion Tweets about video video games, a rise of 75% from 2019.

34. Tweets about cooking elevated practically 300% in 2020

Sourdough. Banana bread. Folks crammed their time with baking this 12 months, and that elevated kitchen time confirmed up in an enormous improve in cooking Tweets.

In one of many first weeks of pandemic restrictions, there have been 500,000 Tweets about cooking and baking day by day. And there’s a each day common of 29,000 tweets about chocolate.

Foods and drinks-related emojis noticed an enormous bump, too:

2020 top trending food and beverage emojis worldwide2020 top trending food and beverage emojis worldwide

Supply: @TwitterData

35. Essentially the most-Tweeted emojis of 2020 have been 😂😂 and 😭😭

That’s a whole lot of tears, each blissful and unhappy. Listed below are the remainder of the highest 10 emojis from final 12 months:

2020 most Tweeted emojis worldwide2020 most Tweeted emojis worldwide

Supply: Twitter

36. Video views on Twitter elevated 62% from 2019 to 2020

There was additionally a 72% year-over-year improve in watch time. Video has positively discovered its place on Twitter.

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The publish 36 Twitter Stats All Entrepreneurs Must Know in 2021 appeared first on Social Media Advertising & Administration Dashboard.

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