17 Instagram Bio Concepts + Find out how to Create Your Personal (Templates)

Your Instagram bio is your likelihood to introduce your model on Instagram. It’s a small house, however when used successfully it may be very highly effective.

On this submit we’ll take a look at some nice Instagram bio examples and offer you all the guidelines you should create considered one of your individual.

Bonus: Unlock 25 inspiring social media bio templates to create your individual in seconds and stand out from the gang.

What’s an Instagram bio?

An Instagram bio is the 150-character description underneath your username in your Instagram profile web page. Your pictures present customers what you do. Your bio is your likelihood to inform them who you’re.

Your Instagram bio must convey your model persona and present your viewers they’ve come to the fitting place. After studying your bio, folks ought to perceive what you do and why they need to observe you.

That’s quite a bit to ask of such a small quantity of textual content. You’ll have to make use of some artistic Instagram bio concepts to make your bio stand out.

What makes a great Instagram bio?

The most effective bio for Instagram is one which helps compel new profile guests to stay round and click on the observe button. When enthusiastic about what to place in your Instagram bio, ask your self the next questions:

What’s your model promise?
How about your model persona: Humorous? Severe? Informative? Playful?
What are your particular expertise?
Are you an area enterprise? Nationwide? Multinational?
What makes your services or products distinctive?
What’s the very first thing you need folks to do after they go to your profile?

On that final level: All good advertising materials features a clear and compelling name to motion. Your Instagram bio isn’t any exception. Give guests clear route.

You may wish to use your Instagram hyperlink in bio to ship folks to a web page the place they’ll purchase your merchandise. However you might need a unique conversion purpose in thoughts. Possibly you need folks to Like your Fb web page or join your e-newsletter.

In case your purpose is to construct an Instagram following, your name to motion may be merely to ask guests to observe your feed, or to share their pictures with a branded hashtag.

Cool Instagram bio concepts

Nonetheless unsure the place to begin? Listed below are some cool Instagram bio concepts to mannequin.

1. Humorous Instagram bios

Whereas it received’t work for each model, typically humor may be a good way to interrupt the ice.

Previous Spice makes use of humor that aligns with their well-known advert campaigns. “MUSCLES. SMELLS.” Yup, that’s Previous Spice in a nutshell.

Supply: @oldspice on Instagram

Totinos takes a unique method, utilizing a humorous character of their bio. (We’ll admit we needed to say “Pete Zaroll” out loud earlier than we obtained the joke.)

Totinos pizza roll characterTotinos pizza roll character

Supply: @totinos on Instagram

Discover that neither of those humorous Instagram bios says immediately what the corporate does. You possibly can solely get away with this if you happen to’re a extremely well-known model. However you may at all times play with humor in much less excessive methods if that fits your model persona.

Friskies Cat FoodFriskies Cat Food

Supply: @friskies on Instagram

2. Instagram bio quotes

Utilizing Instagram bio quotes may be a good way to specific an thought or create a sense of connection.

You would use a saying, a line from a poem or track, or any phrase that may imply one thing to potential followers. Simply make sure that to present credit score the place credit score is due if you happen to use another person’s phrases.

The Quotations Web page is an efficient place to begin your seek for good Instagram bio quotes.

Listed below are 15 quote concepts you may copy and paste immediately into your Instagram bio.

Happiness relies upon upon ourselves – Aristotle
I’d quite remorse the issues I’ve performed than remorse the issues I haven’t performed – Lucille Ball
It isn’t sufficient that we do our greatest; typically we should do what’s required – Winston Churchill
The best way to get began is to give up speaking and start doing – Walt Disney
Creativeness is extra essential than information – Albert Einstein
Power and persistence conquer all issues – Benjamin Franklin
You miss 100% of the pictures you don’t take – Wayne Gretzky
Cherish perpetually what makes you distinctive, cuz you’re actually a yawn if it goes – Bette Midler
When you don’t just like the highway you’re strolling, begin paving one other one – Dolly Parton
The one unattainable journey is the one you by no means start – Tony Robbins
By no means let the concern of hanging out hold you from taking part in the sport – Babe Ruth
Motion is eloquence – William Shakespeare
A person can’t be snug with out his personal approval – Mark Twain
You may be the lead in your individual life – Kerry Washington
When the entire world is silent, even one voice turns into highly effective – Malala Yousafzai

three. Artistic Instagram bios

If you wish to stand out from the gang, and it is sensible on your model persona, you will get artistic with methods like emojis and puns.

MeUndies makes use of a intelligent pun and a cheeky peach to focus on their model promise, whereas Wendy’s goes all-emoji to let you understand that their Insta feed is all burgers, on a regular basis.

MeUndies brand personalityMeUndies brand personality

Supply: @meundies on Instagram


Supply: @wendys on Instagram

We’ll go into extra element on methods you should utilize to make your Instagram bio stand out later on this submit.

four. Cool Instagram bios

Some manufacturers are all about taking part in it cool, they usually prolong that outlook to their Instagram bios.

CitizenM identifies itself as a misfit—a basic cool-kid transfer—whereas Ben & Jerry’s riffs on a lyric from a 1979 Elvis Costello track.

CitizenM misfit among traditional hotelsCitizenM misfit among traditional hotels

Supply: @citizenm on Instagram

Ben and Jerry's Peace Love and Ice CreamBen and Jerry's Peace Love and Ice Cream

Supply: @benandjerrys on Instagram

5. Quick Instagram bios

When you can sum up what you do and what your Instagram feed is all about in just some phrases, there’s no hurt in doing so.

Instagram bios usually are not searchable, which suggests you don’t want to incorporate any key phrases in your bio, and nothing you write in your bio will enhance your profile in Instagram search outcomes.

(To study extra concerning the components of your profile which might be searchable and discover ways to make your Instagram account extra discoverable, try our submit on how you can get followers on Instagram.)

The Oatmeal and The Globe and Mail each take a factual method to the brief Instagram bio sport. The Oatmeal takes a extra informal tone. The Globe highlights its achievements in a couple of phrases that get straight to the purpose.

the oatmeal short bio comics and gamesthe oatmeal short bio comics and games

Supply: @theoatmeal on Instagram

The Globe and Mai international award-winning journalismThe Globe and Mai international award-winning journalism

Supply: @globeandmail on Instagram

You may as well use your mission or worth assertion or your tagline as a brief Instagram bio. On this case, it’s a good suggestion so as to add some secondary data like a hashtag, hyperlink, or or name to motion.

Apple makes use of its brief Instagram bio to encourage followers to share content material (extra on this beneath). Bumble sticks to its well-known tagline.

apple brand everyone has a story to tellapple brand everyone has a story to tell

Supply: @apple on Instagram

Bumble make the first moveBumble make the first move

Supply: @bumble on Instagram

6. Intelligent Instagram bios

When making a artistic Instagram bio, ensure you strike the fitting stability. You wish to be intelligent, however not too intelligent. You don’t wish to alienate potential followers by being excessive.

John Fluevog Footwear makes a intelligent play on phrases that’s proper according to the model’s playful method to footwear. Hulu attracts consideration with, nicely, a name to consideration. It’s a intelligent Instagram bio for a model whose product providing is all about holding the rapt consideration of its clients.

John Fluevog Shoes unique soles for unique soulsJohn Fluevog Shoes unique soles for unique souls

Supply: @fluevog on Instagram

Hulu call to attentionHulu call to attention

Supply: @hulu on Instagram

7. Instagram bios with emoji

Emojis convey numerous data in only one character. They’re a good way to focus on your model persona and supply key particulars when creating a brief bio for Instagram.

Emojis are additionally a good way to interrupt your instagram bio up visually. They make a terrific substitute for bullet factors.

Listed below are a few good instagram bios to mannequin utilizing this system, from two wildly completely different sources. Alexandra Gater is a house decor YouTuber, whereas the NFL is, nicely, the NFL. If this system can work for these two very completely different accounts, it might probably work for anybody.

Alexandra Gater home decorAlexandra Gater home decor

Supply: @alexandragater on Instagram


Supply: @nfl on Instagram

You may as well use emojis for emphasis, or simply so as to add a little bit of persona to your bio, like Victoria Emerson Designs does right here.

Victoria Emerson Designs sparkle and heart emojisVictoria Emerson Designs sparkle and heart emojis

Supply: @victoriaemersondesign on Instagram

Listed below are some frequent Instagram bio emojis so that you can copy and paste:

📍📍: Use in entrance of your bodily location or tackle
📩📩 : Use in entrance of your electronic mail tackle
👇👇: Use within the final line of your bio to level to your clickable URL
👉👉: To attract consideration
✈✈: Generally utilized by journey manufacturers
🎥🎥 : To name consideration to you YouTube channel
🎉🎉: To point an achievement or award
✨✨: Additionally used to point an achievement, or simply to point out off your “sparkle”
Flags: Will be a good way to point your house base, or to focus on your native model accounts in numerous languages or nations.

eight. Instagram enterprise bios

Nice Instagram enterprise bios inform potential followers precisely what your model is all about so that they know why they need to observe and what to anticipate once they do.

All three of the Instagram enterprise bios right here additionally embrace a branded hashtag, which could be a good option to construct a neighborhood on your model on Instagram. We’ll go into extra element on that facet of Instagram enterprise bios beneath.

Herschel Supply branded hashtagHerschel Supply branded hashtag

Supply: @herschelsupply on Instagram

Article furniture branded hashtagArticle furniture branded hashtag

Supply: @article on Instagram

Plantsome tropical houseplants delivery businessPlantsome tropical houseplants delivery business

Supply: @plantsome_ca on Instagram

Tips to make a cool bio for Instagram

Now that you just’ve obtained loads of Instagram bio examples to mannequin, let’s take a look at some methods to make your bio stand out.

9. Change your Instagram bio font

Technically, you may solely use one “font” in your Instagram bio. However there are instruments on the market that may aid you create the look of a customized font by mapping your textual content to current particular characters.

Right here’s what my very own Instagram bio seems to be like in a couple of completely different fonts, as created utilizing the software Instagram Fonts.

Instagram bio fontsInstagram bio fontsInstagram bio fonts 2Instagram bio fonts 2Instagram bio fonts 3Instagram bio fonts 3

That third one is slightly bonkers, however you could possibly choose and select a couple of phrases to include strategically for visible enchantment. Generally, it’s a good suggestion to make use of this trick sparingly, for emphasis, quite than dressing your complete bio up in fancy fonts.

When you discover a font fashion you want, simply copy-and-paste it into your Instagram bio.

10. Use Instagram bio symbols

We’ve already talked about utilizing emojis. However you too can go old-school and use particular textual content symbols to interrupt ★ up ★ your ★ bio. (Keep in mind Wingdings and Webdings? How very 1990s.)

This trick makes use of the identical precept because the tip above, however as an alternative of utilizing symbols to create the look of a customized font, you should utilize them as retro emojis or distinctive bullet factors:

Blogger unique bullet pointsBlogger unique bullet points

Supply: @blogger on Instagram

The best option to discover your particular character is to open a brand new Google Doc, then click on Insert and select Particular characters.

Insert special charactersInsert special characters

Supply: Google Docs

You possibly can scroll by way of the obtainable choices, search by key phrase, and even draw a form to discover a related character. Then, simply copy and paste into your Instagram bio.

11. Add a class

If in case you have a enterprise profile on Instagram, you may select a class for your small business. This seems underneath your title and will help folks see at a look what you do.

Jackson Hole Ski Resort categoryJackson Hole Ski Resort category

Supply: @jacksonhole on Instagram

Utilizing a class for your small business can liberate house in your Instagram bio, because you don’t have to repeat this data. Nonetheless, it solely seems within the cellular view, so you may’t assume everybody will see it.

For methods 11 by way of 14, you should edit your profile utilizing the Instagram app, quite than your laptop. Out of your profile web page, click on Edit Profile, then scroll all the way down to Public Enterprise Info.

Bonus: Unlock 25 inspiring social media bio templates to create your individual in seconds and stand out from the gang.

Get the free templates now!

Edit Profile Public Business InformationEdit Profile Public Business Information

Supply: Instagram

12. Add contact buttons

Enterprise profiles can embrace contact buttons that permit folks to cellphone you, electronic mail you, or get instructions to your small business immediately from Instagram.

Hootsuite contact buttons emailHootsuite contact buttons email

Supply: @hootsuite on Instagram

13. Add a call-to-action button

You possibly can encourage folks to take motion straight out of your Instagram bio with CTA buttons. These permit your followers to take direct actions like ordering meals out of your restaurant, or shopping for tickets on your occasion.

Hawksworth Restaurant Order Food buttonHawksworth Restaurant Order Food button

Supply: @hawksworthrest on Instagram

You’ll discover these choices underneath Motion Buttons when modifying your small business profile.

14. Add your location

While you add your tackle to your Instagram enterprise profile, it additionally seems beneath your bio however doesn’t deplete any of your bio character depend. That is one other nice option to liberate house for extra compelling bio data.

Ontario Travel Toronto locationOntario Travel Toronto location

Supply: @ontariotravel on Instagram

You don’t have to incorporate your full tackle right here if you happen to don’t wish to. You possibly can simply embrace your metropolis, if that’s what you favor.

15. Add a hyperlink in bio

You get one clickable hyperlink in your Instagram bio. Since you may’t use clickable hyperlinks in Instagram feed posts (until you’re utilizing Instagram advertisements or Instagram Buying), your bio hyperlink is efficacious actual property.

You possibly can change the URL as usually as you want. You may wish to hyperlink to your latest or most essential content material (like your newest weblog submit or video), a particular marketing campaign, or a touchdown web page particularly for guests coming from Instagram.

You may as well use Instagram instruments equivalent to Linktree to arrange a cellular touchdown web page with a number of hyperlinks, so that you don’t must hold updating the hyperlink in your Instagram bio, which might result in outdated “hyperlink in bio” statements on older posts.

We’re now again into the territory of Instagram bio particulars which might be obtainable in each desktop and cellular view.

Rare Beauty URLRare Beauty URL

Supply: @rarebeauty in Instagram

Questioning how you can put a hyperlink in your Instagram bio? Simply enter the hyperlink you wish to use within the Web site area in your profile.

16. Embrace hashtags

Hashtags in your Instagram bio are clickable hyperlinks. Be mindful, although, that Instagram bios don’t seem in hashtag search outcomes. Including hashtags to your bio received’t make it extra discoverable.

Which means you shouldn’t embrace hashtags until they’re immediately associated to your small business, as a result of every one represents a possibility for potential followers to click on away.

Nonetheless, including a branded hashtag to your bio is a good way to advertise and accumulate user-generated content material.

This is likely one of the finest methods for companies to make use of hashtags of their bio. When a consumer clicks on the hashtag, they may see all of the content material your followers and followers have posted, which creates glorious social proof for your small business.

Zappos hashtag Got it On ZapposZappos hashtag Got it On Zappos

Supply: @zappos on Instagram

17. Add line breaks

Individuals don’t are inclined to learn data on-line. As a substitute, they scan for bite-sized chunks of data.

Make that data simple to establish utilizing line breaks.

Previous Navy makes use of a mix of emojis and line breaks to create this cute Instagram bio:

Old Navy emojis and line breaksOld Navy emojis and line breaks

Supply: @oldnavy on Instagram

It’s very easy so as to add line breaks utilizing the Instagram net interface. Merely house your bio as you desire to it to seem.

On cellular, your finest wager is to create your bio with the spacing you need utilizing a notes app. Then, copy and paste it into your Instagram bio area. Or, use one of many Instagram bio templates beneath.

Instagram bio templates

Nonetheless unsure what to incorporate in your Instagram bio? We’ve created some social media bio templates, together with Instagram bio templates, to get you began.

Bonus: Unlock 25 inspiring social media bio templates to create your individual in seconds and stand out from the gang.

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